Research Seminars in Marketing

Marketing is one of the essential fields in the business world.  Recent advancements in information technology and mobile applications have dramatically changed the landscape of marketing.  The increasingly sophisticated and well linked ERP system has changed the marketing of B2B solutions, the emergence of new media has presented us a whole new world of online advertising, the popularity of smart phone applications has fundamentally changed consumers' behaviors in information acquisition and processing.  While traditional marketing theories keep serving their educational purposes, these new challenges can be better explored and understood through the latest research in the field.  
To address this need, the marketing department organizes research seminar series in marketing, where world class researchers are invited to CEIBS and present their research papers to our faculty member and potentially our students and alumni. The research series will share the latest research in the field and stimulate further original knowledge generation.
All interested parties are welcomed.

PAST SEMINARS

Date Seminar Title Time Venue Speaker
2020.07.08 Materialism and Cognitive Security in Advertisement 13:00-14:30 Webinar Jung Kyun Kim, SMU
2020.06.09 Happiness from Ordinary or Extraordinary Experiences: An Antidote to Loneliness 14:00-15:30 Webinar Jenny Jiao, SUNY Binghamton
2019.05.09 Understanding the Influence of Content Monetization on Contributor Topic Choice Decision on Social Media 10:30-12:00 Sha Yang, University of Southern California
2019.05.05 Can Buyer Protection Mechanisms Help Buyers? --- The Impact on Seller Competition in the Presence of a Reputation System 14:00-15:30 Feng Juan, City University of Hong Kong
2019.04.26 The 3rd CEIBS Marketing Symposium 08:30-17:00 4 speakers worldwide
2019.03.15 Small Actions, Big Difference: Igniting Stakeholders through the Sustainability Ownership Experience 15:30-17:00 CB Bhattacharya
2018.11.14 When Discounting Backfires: Promotional Favors and Consumer Spending 10:00-11:30 Marco Bertini, ESADE
2018.05.11 Time to Upgrade under Successive Product Generations: A Survival Model with Exponential-Decay Baseline Function 13:30-15:00 Zhengrui Jiang, Iowa State University
2018.01.24 The Vicarious Construal Effect: Seeing and Experiencing the World Through Different Eyes 10:00-11:30 Minah Jung, NYU
2017.11.20 Marketing Strategy in Digital and Data-Rich Environment 13:30-15:00 Eric Fang, CEIBS
2017.09.21 Spillover of the competitive spirit 14:00-15:30 Wah Sung Vincent Mak, Cambridge Judge Business School
2017.06.16 2nd CEIBS Marketing Symposium Brave New World of Marketing: New Strategies, Methods and Decision Processes 09:00-17:30 5 speakers worldwide and one keynote speaker
2017.06.12 Forgetting to Remember Our Experiences:People Overestimate How Much They Will Retrospect About Personal Events 13:30-15:00 Tom Meyvis, New York University
2017.05.13 The Dark Side of User-Generated Information 11:30-13:00 Jinhong Xie, University of Florida
2017.05.10 “Our” Brand’s Failure leads to “Their” Product Derogation 13:30-15:00 Juliet (Rui) Zhu, CKGSB
2017.04.13 The Impact of Mobile Branded App Adoption and Mobile In-App Marketing on Offline Shopping Behavior 13:30-15:00 Qi Wang, State University of New York at Binghamton
2017.04.12 Branding Strategies 09:30-12:00 Jane Wang, CEIBS
2017.03.13 Artificial Empathy and Some Applications in Marketing 16:00-17:30 Min Ding, Pennsylvania State University, Smeal College of Business
2017.02.06 Subjective Experiences and Consumer Preference for Strong (vs. weak) Sensory Stimuli 14:00-15:30 Zhang Meng, Chinese University of Hong Kong