CEIBS-Harvard Business School-IESE Business School Global CEO Programme for China (Modular)

Start Date: March 11, 2018
Venue: Shanghai/Barcelona/Boston
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English and Chinese with simultaneous interpretation
Programme Fee: 
RMB 600,000

The program fee includes tuition, the fee for translation and interpretation, teaching materials, and board and accommodations in Shanghai, Barcelona, and Boston. Round-trip airfare to Europe and the United States and visa fees are not included. 
The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.

A Comparison of Various Modular Programmes


Countrywide economic growth and globalization of the world economy provide an excellent backdrop for businesses in China to develop and prosper on an international scale. However, company growth and sustainability can be threatened by various factors, including industry consolidation, globalization, and economic reform. The task of building strong companies and effectively integrating them into the global marketplace is a difficult and complex undertaking for top corporate executives. To distinguish their companies from the competition, chief executive officers (CEOs) in China must maximize their potential for coping with the changing environment, managing across business disciplines and country borders, and providing organization-wide leadership.

The Global CEO Program for China is a highly specialized executive education initiative that is being offered through an educational partnership among three established business schools—China Europe International Business School IESE Business School, and Harvard Business School. Recognizing that companies succeed through individual initiatives and organizational excellence, the program is designed especially for Chinese CEOs who are in a position to review, reflect on, and make breakthroughs in both of these areas.

Leveraging the acclaimed case method pioneered by HBS, the program enhances leadership skills by helping you to broaden your business knowledge and to acquire strategic vision in both a Chinese and a global business context. You will leave the program better prepared to meet current and future challenges and to capitalize on opportunities around the world.

Programme video

[video] CEO past participants share their perspectives regarding the key challenges they face in their businesses, their program expectations, as well as the overall value of the program.

Note: Please make sure you have Windows Media Player installed on your computer to view the videos.

Go to the download page.


The Global CEO Program for China is an exceptional opportunity for CEOs in China to gain new insights into the major social, cultural, political, and economic factors that significantly impact business in the global marketplace. Through in-depth examination of critical issues, business developments, and emerging trends, you will gain the necessary leadership skills to create and sustain value throughout your enterprise.

Specifically, the program improves your capacity to:

  • Respond to the challenges of a competitive global environment
  • Formulate strategic objectives and implement strategies for creating competitive advantage and stakeholder value
  • Build management systems and organizational processes that facilitate execution excellence
  • Understand and manage the change process needed to create a world-class company
  • Lead with wisdom, integrity, and vision, while encouraging others to do the same


The Global CEO Program for China is developed for CEOs, board chairs, and chief decision makers who have more than 10 years’ experience in senior management in successful, fast-growing companies in China. Participants are seasoned business leaders who represent state-owned enterprises, privately owned enterprises, and Chinese companies. These companies not only should be leaders in their industry, but also should demonstrate strong business ethics and social responsibility. The goal is to assemble an exclusive group of top executives who represent diverse companies and industries, have a proven record of leading and implementing strategic change, and exhibit high potential for contributing to and enriching the program experience.

Comments From Participants 

A classical CEO programme, very beneficial for CEOs.  

Wang Xuning 
Board Chairman 
JOYOUNG Company Limited


After taking the Global CEO programme offered by CEIBS, I was deeply impressed by the school's rigorous scholarship. I also learned quite a lot from world-class faculty of CEIBS, IESE and HBS. Although short in time, the program helped us understand how to run a business.

Richard Wang
Holley Worldwide Holdings


I would like to thank my teachers and fellow participants for giving me the opportunity to take part in the Global CEO programme offered by CEIBS. It was you who gave me the access to an unparalleled programme and make friends with a group of elite students. It is an enormous spiritual wealth for me to "spend" all my life.

Chen Shaoqun
Shenzhen Agricultural Products Co., Ltd.


Through this wonderful experience, I gained a much deeper understanding of management's role and the requirements for becoming a successful CEO. I am now much more confident in my ability to manage a growing company. If you want to be a better CEO and are willing to work hard, this program delivers the insight and knowledge you need.

Terrance Wang
CEO and Executive Director
Central China Real Estate Holdings Ltd., P.R. China


Participating in this program helped me open up my mind and view the overall economic development and industry trends from a global perspective. I acquired new ways of thinking about strategy and finance models. For me, the program was very enlightening.

Guo Wei
President & CEO
Digital China (China) Limited


This program can help CEOs find new ways to improve their leadership skills, and that was an important factor for me. It also helped me to understand systematically all the links and aspects of the entire commercial operation of my own company.

Hou Songrong
Chairman & CEO
Konka Group Corporation Ltd.


My vision has been broadened through this program! The Case Method is a very good way for me to reflect on my own company's methods to see whether we are going in the right direction or not. I found one of the cases that dealt with HR most helpful in identifying what I needed to improve, particularly in terms of people management.

Dong Mingzhu
Gree Electric Appliances Inc. of Zhuhai


I've enjoyed engaging in discussion with the other participants - whether we have the same or opposite viewpoints, it helps me to improve myself. I rather prefer people from different industries, because I learn something different from them and vice versa. It's been very enlightening.

Ding Jiansheng
President & General Manager
Yantai Wanhua Polyurethanes Company


The comprehensive curriculum explores the CEO’s role as it relates to various strategic, governmental, investor, market, and societal concerns, and also examines the impact of the new world order on the Chinese economy. Three learning modules address important skill development areas, business phenomena, and operational aspects, including:


March 9-10, 2018, China Europe International Business School, Shanghai, China

  • Finance and Accounting


March 11-16, 2018, China Europe International Business School, Shanghai, China

  • Competitive Strategy
  • Marketing Strategy
  • Strategic Human Resources
  • Strategic Operations Management


May 21-26, 2018, IESE Business School, Barcelona, Spain

  • Entrepreneurial Management
  • Global Marketing
  • Performance Measurement and Control
  • Capital Markets


July 22-27, 2018, Harvard Business School, Boston, U.S.

  • Business, Government, and the International Economy
  • Entrepreneurship
  • Leadership
  • Innovation in Emerging Markets
  • Negotiation: Dealmaking


Participate in roundtable conferences and communicate with professors from CEIBS, IESE, and HBS; write cases; and engage in other exchange opportunities.

Note: Curriculum, structure, and faculty are subject to minor changes.


The programme’s integrated learning environment creates an unrivaled opportunity for individual development, ongoing exchange with peers, and action learning.

CASE METHOD Developed by HBS, the case method has been long recognized as an incredibly powerful business educational tool. Moreover, the program faculty’s leadership and expertise in case writing and teaching add a powerful dimension to the learning experience. You will engage in an interactive learning process that replicates executive decision making in actual business situations. Incorporating both written and “live” case studies that offer multiple levels of learning, the program compels executives to identify relevant issues and to apply practical business lessons to their own circumstances and companies.

DYNAMIC INTERACTION All program activities are structured to foster formal and informal interchange among high-level peers from different backgrounds, companies, and industries, as well as with faculty members from the collaborating business schools. Classroom discussions, case studies, team projects, and study groups promote the exchange of ideas and experiences, stimulate innovative thinking, and encourage different points of view. This shared learning creates a unique opportunity for you to reexamine and reformulate your goals and strategies, both professionally and personally.

ACTION ORIENTATION The program’s actionoriented team approach, driven by HBS’s participantcentered methodology, helps you to apply your personal experience and new business knowledge to generate solutions in real time. While examining strategic issues, you are encouraged to consider specifi c areas for application, particularly how you can leverage structure, processes, culture, and incentives to implement strategic change within your organization.


The distinguished teaching faculty is drawn from China Europe International Business School, IESE Business School and Harvard Business School. Through their research, teaching, and hands-on experience as business executives, consultants, and board directors, they remain connected to the global business community and make signifi cant contributions to the practice of management.

Faculty will include:

  • Wang Gao, Professor of Marketing, CEIBS
  • Antonio Dávila, Associate Professor of Accounting and Control and Entrepreneurship, IESE Business School.
  • Chen Jieping, Professor of Accounting, Associate Dean and Director of the Executive MBA Program at CEIBS.
  • Robert Steven Kaplan, Martin Marshall Professor of Management Practice in Business Administration,Senior Associate Dean for External Relations.
  • José Luis Nueno, Professor of Marketing, IESE Business School.
  • Pedro Nueno, Professor of Entrepreneurship, IESE Business School.
  • Krishna G. Palepu, Ross Graham Walker Professor of Business Administration. Senior Associate Dean for International Development; member of the Accounting and Management and the General Management Units; faculty chair of the "Global CEO Program for China," "Building a Global Enterprise in India," and faculty cochair of "Strategic Financial Analysis for Business Evaluation."
  • Jaume Ribera, Professor of Production, Technology, and Operations Management, IESE Business School.
  • Richard H.K. Vietor, Senator John Heinz Professor of Environmental Management. Senior Associate Dean; and member of the Business, Government, and the International Economy Unit.
  • Zhang Weijiong, Professor of Strategy, Vice President and Co-Dean. Member of the Academic Council, CEIBS.
  • Arthur Yeung, Philips Chair Professor of Human Resource Management, CEIBS. Professor of Business Administration, Ross School of Business, University of Michigan. Associate Dean, CEIBS.
  • Oliver Rui, Professor of Finance and Accounting, Zhongkun Group Chair in Finance.


This highly specialized general management program brings together an outstanding faculty team and applies the principles of academic rigor and diversity to create an exceptional learning experience. China Europe International Business School (CEIBS), IESE Business School (IESE) and Harvard Business School (HBS) jointly offer the Global CEO Program for China, which specifically addresses the business and management challenges facing CEOs in China today.

China Europe International Business School

China Europe International Business School (CEIBS) is a non-profit joint venture established in Shanghai in 1994 under an agreement between the Chinese government and the European Commission. The school aims to educate responsible leaders versed in “China Depth, Global Breadth”, with the vision of “becoming the most respected international business school by linking East and West in teaching, research, and business practice and by promoting China’s social and economic development through high-impact knowledge creation and dissemination”. It now offers a full-time MBA, a finance MBA, an Executive MBA, and a wide array of Executive Education programmes. Through nearly two decades of unremitting efforts, CEIBS has become a leading business school in China and Asia.

IESE Business School

IESE is one of the world’s most international business schools, with campuses in Europe and an executive education center in New York City. Founded in 1957, IESE seeks to develop business leaders with solid business skills, a global mind-set, and a desire to make a positive impact on society. The school launched its MBA program in 1964, under the guidance of an advisory committee set up by Harvard Business School and IESE, which still helps guide the school today. IESE pioneered the concept of executive education for business leaders in Europe, and also initiated joint venture executive education, a growing tradition among leading business schools. IESE serves companies and society worldwide through high-quality teaching and research, and is a leading producer of business cases.

Harvard Business School

For more than a century, the mission of Harvard Business School (HBS) has been to educate leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world’s first MBA program. A global network of seven research centers on four continents extends the School’s groundbreaking research efforts to the international marketplace. Founded in 1908, HBS is a long-standing world leader in redefining the nature of management education, shaping the practice of business inevery industry, and inventing the future of business.

Admissions Procedures
Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

Certification Requirement
Participants who have successfully completed this program will be conferred the “Global CEO Program for China Certificate” jointly signed by China Europe nternational Business School, IESE Business School and Harvard Business School. Please note that full attendance at all three modules in the designed sequence is mandatory for successful completion of this program. Applications for a single module are not allowed.

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.

Contact Information

Alex Hu
China Europe International Business School
Address: 699 Hongfeng Road, Pudong, 
Shanghai, 201206, P.R.C.
Telephone: (86 21) 2890 5185
Mobile: (86) 186 1681 0682
Email: halex@ceibs.edu