In this video, CEIBS Associate Dean (Africa) and Professor of International Business and Strategy Professor Shameen Prashantham invites us "Beyond the Safari" to explore the unique business lessons he discovered during a recent visit to Kenya.

On a unique working holiday in the Maasai Mara, Prof. Prashantham, along with his son and “research assistant” Aditya, explore the business ecosystem that makes a world-class safari possible.

Watch to learn more about the importance of:
• Purpose: The concept of "Wild Luxury" and creating exclusive value propositions.
• Partnerships: How businesses like Bushtops Safari Camps integrate with local Maasai communities and schools.
• Place: The intersection of geography, history, and geopolitics at the Kenya-Tanzania border.

Whether it’s wildebeests and zebras migrating together or global corporations navigating new markets, the lessons of nature often mirror the world of business.