Going global is one challenge. Staying global is another.

As Southeast Asia enters its next phase of growth, the question is no longer just how companies build factories or export products—it is how they earn lasting trust.

In this highlight from a CEIBS Global EMBA (GEMBA) Building Bridges event, Prof. Daniel Chng, Professor of Strategy and Entrepreneurship at CEIBS, breaks down why international expansion must move beyond simple market entry towards genuine local acceptance.

Key Takeaways:

• Trust from Consumers: Establishing reputable brands and reliable, safe products.
• Trust from Regulators: Prioritising transparency, compliance, and international standards.
• Trust from Employees: Fostering local empowerment and talent development rather than exporting unsustainable working cultures.
• Trust from Communities: Creating authentic shared value across regional markets such as Indonesia, Thailand, and Vietnam.

Stay tuned as our Building Bridges series continues throughout the year, featuring key insights from CEIBS faculty, alumni, and international business leaders.

Learn more about the CEIBS Global EMBA Programme: read here.