Can simple technology transform agricultural value chains across Africa?

In this conversation, CEIBS Associate Dean (Africa) Shameen Prashantham sits down with Elorm Goh (CEIBS Global EMBA 2023 alumna and Founder & Executive Director of Agrisolve) to explore how she turned her childhood dream into an impactful agribusiness venture.

From childhood observations of rural farming narratives to launching Agrisolve in 2015, Elorm shares how her CEIBS Global EMBA Capstone project became the catalyst for tackling real supply chain bottlenecks in Ghana. Learn how her team developed an accessible USSD ("yam phone") solution—bypassing the need for smartphones or internet connectivity—to connect smallholder farmers directly to essential inputs, mechanisation, and broader markets.

In this video, you will discover:
* The inspiration behind Agrisolve and its shift towards integrated value chains
* How the CEIBS Global EMBA Capstone journey helped address operational and strategic hurdles
* Why practical, low-tech USSD solutions succeed in rural communities
* Agrisolve’s measurable social impact aligned with UN Sustainable Development Goals (SDGs)

Learn more about the CEIBS Global EMBA programme: read here.