On the sidelines of a CEIBS InnoTalk event at the school’s Shanghai campus, Yann Bozec — Founder & CEO of YB Stratis and former President & CEO of Coach Asia Pacific — shares powerful insights on luxury branding, customer relevance, and the balance between heritage and modernity.

Drawing on Coach’s 80-year journey, this conversation explores how brands can lose their identity through growth—and how reconnecting with customers can rebuild lasting value.

Key insights from this session:

• Why “looking beautiful” is not enough for brands today
• The importance of relevance and emotional connection in branding
• How AI is transforming content—but not the fundamentals of branding
• The tension between brand DNA, craftsmanship, and customer demand
• Why every individual is a “brand” and how to define your identity
• Lessons from luxury brands that have stood the test of time

This session also highlights the importance of self-awareness, curiosity, and understanding your audience—whether you are building a global brand or shaping your personal identity.

Explore more insights and programmes from CEIBS here.