As Founder and CEO of Log-on Brands Mexico, Luis Diaz Garcia is a truly global entrepreneur. After almost two decades of experience in China, he has enrolled in the CEIBS GEMBA Class of 2025 to learn more about how businesses are changing both here and in Europe, and build vital new relationships.

Learn more about the CEIBS GEMBA programme, currently ranked #2 in the world by the Financial Times, here