Programmes
- Master Programmes (Full-time)
  - MBA
    
    Introduction
    
    Programme Overview
    
    Curriculum
    
    One-Year Option
    
    Coordinated Degrees
    
    Strategy Project
    
    China Modules
    
    Overseas Modules
    
    Int'l Exchange
    
    Watch Online Lectures
    
    Our Faculty
    
    Campus Life
    
    Class Profile
    
    Student Life
    
    Student Ambassadors
    
    Student Stories
    
    Student Committee
    
    Mentoring Programme
    
    Career Prospects
    
    Career Support
    
    Latest Career Report
    
    Success Stories
    
    Alumni Career Support
    
    Recruiters
    
    InnoLab
    
    InnoLab
    
    InnoLab Event
    
    INNOVATEChina
    
    Admissions & Financial Aid
    
    Requirements
    
    Application Process
    
    Expenses & Financial Aid
    
    Overseas Applicants
    
    Living at CEIBS
    
    CEIBS MBA Deferred Admission
    
    Upcoming Events
    
    MBA Experience Camp
    
    Campus & Location
    
    FAQ & Contact Us
    
    Common Questions
    
    Get in Touch
  - Global MiM (Switzerland)
    
    Introduction
    
    Programme Overview
    
    Programme Curriculum
    
    ESCP Introduction
    
    Faculty
    
    Admissions
    
    Application Requirements
    
    Application Procedure
    
    Tuition Fees and Scholarships
    
    Global Campuses
    
    CEIBS Shanghai Campus, China
    
    ESCP Paris Campus, France
    
    ESCP London Campus, UK
    
    CEIBS Zurich Campus, Switzerland
    
    Accommodation
    
    Upcoming Events
    
    Media Coverage
    
    Contact Us
    
    FAQ
- Master Programmes (Part-time)
- Doctoral Programmes
  - DBA (Switzerland)
  - PhD
    
    Introduction
    
    Supervisors
    
    Admissions
    
    Bulletin
    
    Contact Us
- Executive Education (Non-degree)
  - Open Enrolment Programmes
  - Company Specific Programmes
- Overseas Campuses
  - Zurich
  - Accra
    
    Introduction
    
    Global Executive MBA
    
    Executive Education
    
    About Exec Ed
    
    ODP Programme
    
    WELA Programme
    
    AMP Programme
    
    CEIBS Difference
    
    Exec Ed FAQ
    
    Visit Us
    
    Brochures Download
    
    Contact Us In Africa
Faculty & Research
- Faculty Profiles
- CEIBS Research
- Thought Leadership
- Open Faculty Positions
- International Fellowship Programme
Alumni
- Global Network
- News and Stories
  - Alumni News
  - Alumni Stories
- Alumni Services
Impact
Events
News
- School News
- Media Coverage
- CEIBS Stories
- Audio & Video
- CEIBS Newsletter
- Media Contact
- Social Media
- CEIBS Teddy
Library
- Library Home
- About the Library
- Guides
- Services
Locations
- Shanghai
- Beijing
- Shenzhen
- Zurich
- Accra
About CEIBS
- Introduction
- Rankings & Accreditation
- Support Us
  - Founding Members
  - Our Giving Projects
- Partner Schools
- Careers
- Contact Us

Apply Now

iCampus

Search

Faculty & Research

Knowledge creation on China, from proven China experts.

Faculty & Research

Knowledge creation on China, from proven China experts.

Thursday, December 25, 2025

People Who Can Play a Bad Hand Brilliantly Are the Ones Who Truly Win｜Insights from Ling Liu, Chief Region Leader, Philips Greater China

Connect with Us

Connect with Us

Mini-Programme

WeChat

WeChat Channels

Foundation Services