Henrietta Naa Atswei Adjetey, founder of Travel’o and alumna of the CEIBS Women Entrepreneurship & Leadership for Africa (WELA) programme, shares her entrepreneurship journey and insights from China’s dynamic business landscape.

In this interview with Shameen Prashantham, CEIBS Professor of International Business and Strategy and Associate Dean (Africa), Henrietta discusses:

• Her path from working in sales to launching Travel’o
• Key lessons from study tours in Shanghai, Hangzhou, and Yiwu
• Opportunities for growth in the travel and tourism industry
• The future of Africa-China business collaboration
• The importance of mentorship in business

This conversation highlights the impact of the WELA programme, which supports women leaders and entrepreneurs across Africa in building sustainable businesses with global connections.

Learn more about the CEIBS WELA programme here: https://www.ceibs.edu/wela-programmes