Over 100 participants from four CEIBS programmes recently came together for a life-changing challenge in the Gobi Desert. Organised by the CEIBS Global EMBA (GEMBA) programme, this one-of-a-kind adventure wasn’t just about enduring harsh terrain - it was about discovering inner strength and connecting meaningfully with others.

Through perseverance, teamwork, and strength of spirit, participants not only completed their journey - they surpassed expectations and uncovered new levels of leadership and resilience.

Learn more about the CEIBS GEMBA programme, ranked #1 in the world by the Financial Times, here.