CEIBS Global EMBA participants recently embarked on an exciting journey to Madrid and Barcelona for their latest global module, diving into innovation in the new consumption era from a distinctly Spanish perspective. From cutting-edge advancements in sports and entertainment to the rich cultural influences shaping food and fashion, Spain offers valuable insights into the future of consumer marketing. Through immersive company visits and hands-on experiences, our participants went beyond the classroom, gaining unique, on-the-ground perspectives on the 'why' and 'how' of modern consumer innovation.

Learn more about our Global EMBA programme, recently ranked #1 in the world by the Financial Times, here.