The benefits of scientific innovation and medical breakthroughs in the pharmaceutical industry are clear - but what challenges do they pose when it comes to market access for new, important treatments?

This is just one topic covered in the upcoming book Fundamentals of Market Access for Pharmaceuticals, co-authored by CEIBS Adjunct Professor of Management Eric Bouteiller and Sciences Po Paris Senior Lecturer Annie Chicoye.

Check out this video to get insights into how the pharmaceutical industry can work to make sure patients around the world get access to important medical innovations, and stay tuned for the release of Fundamentals of Market Access for Pharmaceuticals later this year.