Who are the key decision makers when it comes to access to pharmaceutical treatments – companies, or customers? 

The answer may be more complex than you think. In their upcoming book, Fundamentals of Market Access for Pharmaceuticals, CEIBS Adjunct Professor of Management Eric Bouteiller and Sciences Po Paris Senior Lecturer Annie Chicoye, answer this question and many more. 

Watch this video to gain insights into an issue that is of vital importance to global health, and stay tuned for the release of Fundamentals of Market Access for Pharmaceuticals later this year.