What are the key challenges to bringing medicine to global markets, and how can they be overcome?

In their new book Fundamentals of Market Access for Pharmaceuticals, CEIBS Adjunct Professor of Management Eric Bouteiller and Sciences Po Paris Senior Lecturer Annie Chicoye try to answer these vital questions and many more. By weaving together analysis of medical, pharmaceutical, and business and marketing knowledge and research across affluent and developing countries, this ambitious book aims to provide a full overview of a complex field and offer solutions for companies and countries aiming to provide better access to medicine.

Watch this video for a glimpse into the process and thought behind the book, and stay tuned for its release later in 2024.