CEIBS’ From Classroom to Boardroom features in-depth conversations between CEIBS faculty and our industry-leading alumni. Here, Managing Director of Allbirds China and CEIBS Global EMBA 2019 alumna Brandy Yu meets CEIBS MBA Director and Professor of International Business and Strategy Shameen Prashantham to discuss the differences between established multinationals and startups, the skills needed for effective localisation in China, and her move to Allbirds from Adidas.