• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Branding in China

What does it take for a brand in China to stand out from the crowd, successfully influence consumer purchase decisions, build customer loyalty and boost its financial performance? CEIBS Visiting Professor (Family Business & Family Office) Martin Roll and Assistant Professor of Accounting Gianfranco Siciliano explore brand strategy in China in this recently recorded webinar. Presented by the CEIBS Alumni Italia Community.