Dante Bustos, Marketing Director for Benelli Motorcycle, has to craft a communications plan that will resonate across the 83 countries in which his company does business. He is looking forward to tapping into the wealth of knowledge possessed by his classmates in the China Europe International Business School’s Global EMBA programme. The latest Shanghai class, which began on September 4, has 59 participants from 16 different countries and they have, on average, 16 years of work experience.