CEIBS Executive Forum: China Consumer Trends in a Post-COVID-19 World
Dear Friends of CEIBS,
Please join us for our upcoming CEIBS Executive Forum on July 14, 2020, with Mr. Bruno Lannes, SeniorPartner, Bain & Company, who will give a lecture on China Consumer Trends in a Post-COVID-19 World.
Several global trends already underway prior to the COVID-19 outbreak will be accelerated by the pandemic. Globalisation, for one, has been called into question this decade and many believe it will be called into retirement in the next decade. Also, labour – once abundant in the past – will become increasingly scarce, boosting capital investment in automation, which COVID-19 will further accelerate.
In this global context, the China consumer behaviour and the channel landscape will be profoundly transformed. For example, home will become the ‘new centre of life’ for consumers and digitalisation will become even more ubiquitous.
Mr. Lannes will further explore all these trends and their implications for brands at this special CEIBS Executive Forum on July 14.
About the speaker
Bruno Lannes is a Senior Partner in the Shanghai office of Bain & Company, where he has based since 2006. Prior to joining the Shanghai office, Mr. Lannes worked in Bain & Company’s London and Paris offices. In over 30 years of strategy consulting experience, he has led major consulting assignments in the consumer goods and retailing sectors, as well as in private equity. His experience covers all aspects of strategy development and implementation, performance improvement, digital transformation, organisation and change management.
Today, Mr. Lannes heads Bain & Company’s Consumer Goods and Retail practice for Greater China, with a focus on the retail, consumer goods and luxury sectors in China. He has worked extensively in food, personal care, and beverage sectors, with projects covering growth strategy, post-merger integration, sales & distribution optimisation, and digital strategy. He also led projects in food and non-food retailing in areas covering strategy, digital and profit improvement.
Mr. Lannes has published multiple articles on China consumer products, luxury and retail sectors in both Chinese- and English-language business magazines. He is the main author of the China Shopper Reports, published twice yearly since 2012, which describes FMCG trends in China, as well as the China Luxury Report, published annually since 2008.
Mr. Lannes is a recipient of the Shanghai Magnolia Silver Award – the highest honour bestowed by the city on expatriates who have significantly contributed to Shanghai's economic performance, international relations, business environment, management standards and social development.
Mr. Lannes earned an MBA with Distinction from the Wharton School, and is a graduate of Ecole Supérieure de Commerce de Paris (France).
Prior to joining Bain & Company, Mr. Lannes launched his own consulting firm and subsequently became the Managing Director of Braxton Associates in France.
Special Panel Discussion
Prof. Yuan Ding
Vice President and Dean, Professor of Accounting, Cathay Capital Chair in Accounting, CEIBS
Date: July 14, 2020
Time: 18:30-20:00 (Beijing/Shanghai time)
Venue: Online
Language: English
Agenda:
18:30－18:35 Opening and Introduction by Prof. Yuan Ding
18:35－19:30 Speech by Mr. Mr. Bruno Lannes, Senior Partner of Bain & Company
19:30－20:00 Q&A with Mr. Bruno Lannes moderated by Prof. Yuan Ding
Contact: For enquiries, please contact Ms. Laura Zeng at execforum@ceibs.edu or call +86-21-2890-5127.
