Cyrus Chen

Founder / Fit+

MBA 2017

Industry: Consumer Goods

* 2017 expected, MBA, China Europe International Business School
* 2012, Master of Mathematical Finance, University of Toronto
* 2011, Bachelor of Science, Honor Specialization in Applied Mathematics and Major in Financial Economics, University of Western Ontario


Balanced fitness diet is more important to hardcore fitness people who try to lose body fat or gain muscle. We try to deliver well balanced healthy meal that is tasty and also really convenient to order and get for fitness enthusiasts. (1) Online ordering and fitness center pick up or same day/next day delivery are available to save time. (2) For different purpose, such as fat loss and muscle gain, there are different recipes to make it tasty and well-balanced.

There are very few company in China that are providing balanced fitness food service for fitness enthusiasts who what to control their body fat. Most of the healthy food or salad brands are for regular people who just what to occasionally eat healthier. We will use personal trainer as a channel to promote the food service and aim to gain trust from fitness enthusiasts. Once this niche market is secured, word of mouth will help us to promote the convenient fitness food service to more people who are care about eating healthier.

Cyrus Chen graduated with a Master of Mathematical Finance degree from University of Toronto in 2012 and began to work as a senior analyst at BMO Capital Markets, an investment bank based in Toronto, Canada. Because his long interest in sport and fitness Industry, he decided to come back to China to pursue his dream. Cyrus is currently pursuing his MBA at China Europe International Business School. He holds the Treasurer position at MBA Student Committee and is a major player in both CEIBS basketball and soccer teams.