How can WeChat’s ecosystem be harnessed to help you create innovative new business models or connect with more customers? Find out by joining CEIBS Assistant Professor of Strategy and Entrepreneurship Ginkgo Bai in our dedicated WeChat group for the world’s very first interactive MBA lecture taught entirely through the platform.

During the lecture, Prof. Bai will share her case study on WeChat’s strategy through a series of bitesize videos, voice chat memos and a live Q&A. Learn how to better leverage the platform by first understanding the strategy behind China’s most powerful digital Swiss army knife – WeChat.

About the Professor

Prof. Bai earned her Ph.D. in Strategic Management from HEC Paris, M.A. in Management Science from ESCP Europe, and B.A. in Economics and English Language & Literature from Peking University. Her current research focuses primarily on the digital economy, technology and innovation management and technological ethics.

Who should attend?

Young professionals interested in pursuing an MBA.

How to join?

1. Scan the QR code to register
2. Join the dedicated WeChat group by following the instructions shared via email
3. Open the WeChat group on Thursday May 27, 2021 at 19:00
4. Follow along, join in and learn about WeChat strategy

Event details

Date & Time: Thursday, May 27, 2021 at 19:00-20:00 (Beijing time)
Venue: WeChat (a group invite will be shared after registration)
Language: English
Contact: For more information, please add CEIBS MBA Admissions on WeChat at CEIBSMBAAdmissions2.

Thanks for your interest in CEIBS MBA. This event has now reached full capacity. We welcome you to join our upcoming event in Wuhan in June.