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CEIBS 30th Anniversary Exhibition of
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Thursday, May 20, 2021

MBA Exclusive Lecture: Catchup and Leapfrog Strategies Samsung vs. Huawei


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Your company is doing well, great in fact, but how and when should you change the fundamental strategy that has served you so well in order to pursue the coveted position of number one in the market?

You are invited to join CEIBS Assistant Professor of Strategy Changhyun Kim for an exclusive MBA lecture as he discusses this topic with a focus on companies in China and South East Asia.

During the lecture, Professor Kim will draw upon his case study about smartphone giants Samsung and Huawei. Participants can expect to gain an understanding of the transition from country-specific advantages to firm-specific advantages, the future impact of AI and IoT on strategy, and what it is like to sit in the classroom of the MBA programme ranked #7 globally and #1 in Asia by the Financial Times.

About the Professor

Dr. Chang Hyun Kim received his Ph.D. and Master in Business Administration at the University of North Carolina Chapel Hill. He also holds a Master and Bachelor degree in B.A from Yonsei University. His research interests mainly concentrate on corporate governance, innovation and knowledge management. Dr. Kim’s teaching interests focus on strategic management, corporate strategy, and global strategy. In addition, Dr. Kim also has substantial working experience as a consultant and senior manager at LG Economic Research Institute and LG Corporation, respectively.

Dr. Chang Hyun Kim was also awarded the First Prize in the 3rd Shanghai MBA Case Teaching Competition held in 2019.

Who should attend?

Young professionals interested in pursuing an MBA.

Agenda

18.30-19.00       Registration
19.00-19.15       MBA introduction 
19.15-20.15       Catchup and Leapfrog Strategy lecture
20.15-20.30       Networking and Q&A

Event details

Date & Time: Thursday, May 20, 2021 at 19:00-20:30 (Beijing time)
Venue: AC4, Classroom 109, CEIBS Shanghai campus (Jinke Road 950, Pudong)
Language: English
Cost: Free
Contact: For more information, please contact James Kent at kjames@ceibs.edu or add CEIBS MBA Admissions on WeChat at CEIBSMBAAdmissions2.

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