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CEIBS 30th Anniversary Exhibition of
Educational Achievements

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Thursday, April 25, 2019

Exclusive Talk on China’s Business Landscape - Lima


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MBA applicants, CEIBS alumni and business partners are invited to join us for an MBA info session and lecture on China’s Business Landscape: Present and Future. Led by CEIBS MBA Director and Professor of Management Dr. Juan Antonio Fernandez, the session will cover findings from the annual China Business Survey, such as how China has transformed from the factory of the world into an innovation powerhouse and what is next for the world's second largest economy.

Current Product Planning Manager of Scotiabank Peru, Carlo Bouroncle, will then share insights on Chinese teamwork, his life in China, and learnings from MBA internships in both China and Spain, as he discusses his journey into the unknown world of Asia to becoming a master of intercultural leadership and negotiation skills. During his speech, he will talk about his experience as a Latino on his first trip to China and share his thoughts on how Latin Americans can learn from Chinese long-term planning to further improve their position in the global business landscape.

Our Speakers


Dr. Juan Antonio Fernandez
Associate Dean, MBA Programme Director, CEIBS

Dr. Juan Antonio Fernandez is Associate Dean, MBA Programme Director, and Professor of Management at CEIBS. He received his PhD and MBA degrees from IESE, Spain, and a degree in Psychology from Harvard University. He served as a Senior Fellow at Harvard Kennedy School (USA) from August 2011 to July 2012 and has been a Visiting Scholar at the University of Lancaster (UK) since 2006. He has co-authored six books, including China CEO, which was recently cited by US President Donald Trump as one of his top 20 books about China. For further information about Dr. Fernandez, please click here.


Carlo Bouroncle
Product Planning Manager, Scotiabank (Peru)

Carlo is a Retail Product Planning Manager at Peru’s second biggest bank and has extensive knowledge on planning, consulting, and strategic sourcing. In China, he worked on a consulting project for a Chinese-European petrochemical joint-venture for which he took the lead on numerous cost-saving measures. In Spain, he developed the go-to-market strategy for developing countries for a start-up in the renewable energy industry. He has also worked as a sourcing consultant in Peru and Ecuador. Currently, he forecasts retail sales and develops retail product revenue plans. In his spare time, he works part-time as a professor of Strategy and Economics at the Peruvian University of Applies Sciences (UPC).

Date: Thursday, April 25, 2019
Time: 19:00-21:00
Venue: SinoLATAM Forum (address: Samcorp, República de Panamá 3030, Piso 16, San Isidro) 

Agenda
19:00-19:30 Registration and welcome
19:30-20:00 Lecture by CEIBS Prof. Juan Fernandez
20:00-20:30 Sharing by Mr. Carlo Bouroncle (Manager at Scotiabank)
20:30-21:00 Networking

For enquiries related to this event, please contact Ms. Shelley NIE at nshelley@ceibs.edu or via WhatsApp at +8618217188471.

Please click here to register!

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