We cordially invite you to attend our exclusive 1+1 Lecture on “Leveraging Business Model Innovation to Create Value” in Mumbai on April 25, 2020.

About the lecture

Using a fascinating case study on Luckin Coffee, a Chinese start-up that in just two years achieved a valuation of US$ 4.5 billion, CEIBS Professor of Entrepreneurship Rama Velamuri will lead an interactive discussion on how Jenny Zhiya Qian leveraged business model innovation to achieve explosive growth and challenge Starbucks’s leadership in the market.

Business models are fundamentally about how products or services are delivered to customers. They consist of interdependent systems of activities that on the one hand create value for customers and other stakeholders, and on the other capture value for the firm. Through the case discussion, Prof. Velamuri will highlight Luckin Coffee’s business model innovations.

Our Speakers

Prof. Dipak Jain
President (European),
Professor of Marketing, CEIBS

Dr. Dipak Jain is the President (European) and a Professor of Marketing at CEIBS. He is a globally recognized marketing and innovation expert whose insights have inspired a generation of business leaders to pursue success with significance. Dr. Jain’s influential career spans nearly four decades as an educator, a senior business school administrator, and a consultant to corporations and governments. Throughout his career, he had furthered a pedagogical model that combines academic excellence and business relevance to produce high-impact results with social significance. He has previously served as the Dean of INSEAD and Dean of Northwestern University's Kellogg School of Management.

Prof. Rama Velamuri
Professor of Entrepreneurship
Chengwei Ventures Chair in Entrepreneurship, CEIBS

Sita Ramakrishna (Rama) Velamuri is a Professor of Entrepreneurship, Chengwei Ventures Chair in Entrepreneurship and Department Chair of Strategy and Entrepreneurship at CEIBS. His main areas of research focus are the relationship between the ethical behaviours of entrepreneurs and their ability to mobilize stakeholder support and the relationship between business model innovations and firm growth. His research has been published in numerous top academic and practitioner journals. He also has experience as an investor, board member and advisor to entrepreneurial companies.

Date: April 25, 2020 Time: 18:30
Venue: Taj Lands End Mumbai, Byramji Jeejeebhoy Road,Bandstand, Bandra (West), Mumbai, 400050 
Language: English
Registration: Please click the link at the bottom of the page.
Contact: Please contact Marcel Austin-Martin at amarcel@ceibs.edu with any enquiries.

Agenda

18:30-19:00     Registration
19:00-19:30     Welcome Address by Prof. Dipak Jain and Alumni Sharing
19:30-21:00     Exclusive 1+1 Lecture by Prof. Rama Velamuri on “Leveraging Business Model Innovation to Create Value”
21:00-22:00     Networking

What is 1+1?

Launched in 2017, the CEIBS 1+1 project is a series of lectures hosted by leading faculty at various locations around the world. The audience for these invitation-only lectures is comprised of our alumni and friends of CEIBS. Each participant is encouraged to bring a ‘plus one’ who is also a qualified prospect for our MBA or Global EMBA programmes.

The core objectives of the 1+1 series are to further strengthen engagement with our international alumni and to provide attendees with the opportunity to play their part in helping shape the future of the student body at CEIBS.