Friday, April 26, 2019

The 3rd CEIBS Marketing Symposium

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The CEIBS Marketing Department is holding its 3rd Marketing Symposium on Friday, April 26th, 2019. The symposium theme for this year is “Bridging the Severed Worlds: Reconnecting Research and Practice, Academia and the Public, and Quantitative and Behavioural Research.” We have invited four speakers who have been re-shaping the marketing horizon by bridging these severed realms through their highly impactful research and the dissemination of their work. If you would like to join this event, please register below as seats are limited. The priority will be given to faculty members and PhD students who are actively involved in academic research. 

Bridging the Severed Worlds: 
Reconnecting Research and Practice, Academia and the Public, and Quantitative and Behavioural Research 

Friday, April 26, 2019
Venue: Academic Centre 4 – Room 122, CEIBS Shanghai Campus

08:30-9:00

Registration

09:00-9:10

Welcome Address
Dipak C. Jain, President (European) and Professor of Marketing, CEIBS

9:10-10:10

Presentation 1: Interpretable Artificial Intelligence: Does it Work as Advertised?

  • Presenter: Daniel Goldstein
    Principal Researcher and Assistant Managing Director at Microsoft Research, New York City; Former Professor at London Business School

10:10-10:30

Q&A

10:30-11:00

Coffee break​

11:00-12:00

Presentation 2: Asymmetric Information and Entrepreneurial Disincentive in Crowdfunding Market

  • Presenter: Jian Ni
    Associate Professor of Marketing (Joint Faculty Appointment in Department of Economics), Carey Business School, Johns Hopkins University

12:00-12:20

Q&A​

12:20-13:50

Luncheon – The Maple Lounge, Commons Building

13:50-14:50

Presentation 3: Picasso, Monet, and Louis Vuitton: Appreciation of Arts Dampens Luxury Consumption

  • Presenter: Ying Zhang
    Associate Dean and Professor of Marketing, Guanghua School of Management, Peking University

14:50-15:10

Q&A​

15:10-15:40

Coffee break

15:40-16:40

Presentation 4: Mobile Payment and Mobile Purchase Behavior

  • Presenter: Yuxin Chen
    Senior Editor, Marketing Science; Dean of Business, Distinguished Global Network Professor, NYU Shanghai; Global Network Professor, NYU Stern

16:40-17:00

Q&A

17:00

End

Thank you for your interest in attending our symposium. We are now at full capacity and have now closed registrations.

Please note that seats are limited, and online registration is required.

Please kindly contact Joanna XIE xjoanna@ceibs.edu if you have any questions.

Thank you for your interest. We look forward to seeing you at the conference!