Executive Forum: What We Can Learn from the Re-Opening
Dear Friends of CEIBS,
Please join us for our upcoming CEIBS Executive Forum on August 11, 2020, with Mr. Curt Ferguson, President of Greater China, Korea & Mongolia, The Coca-Cola Company, who will give a lecture on What We Can Learn from the Re-Opening.
Like nearly every other business, the Coca-Cola China System was also impacted by the COVID-19 pandemic. During this form, Mr. Ferguson will walk participants through the challenges the company faced and actions it took during this period. He will also share learnings from the pandemic, what was impacted the least and why.
As we enter into a new normal, consumer behaviour and the retail landscape have changed – for example, people are spending more time online and e-commerce is becoming increasingly important. Coca-Cola China is reacting to these changes by focusing on more things digital, including placing more ads on social media, optimising digital shelves, etc.
In addition to discussing Coca-Cola’s response to COVID-19, Mr. Ferguson will take participants through the company’s innovation highlights for the year.
About the speaker
A 30+ year veteran of The Coca-Cola Company (TCCC), Curt Ferguson has been President of The Coca-Cola Greater China, Korea & Mongolia Business Unit (TCCC GC & K BU) since September 2016. GC&K’s operations cover more than 1.7 billion people, directly employing more than 51,000 system associates and supporting over 500,000 additional jobs.
After successfully strengthening Coca-Cola’s two bottler franchising system in China, Mr. Ferguson is now driving the GC&K to become the fastest growing market for TCCC. Coca-Cola GC&K made it to the finals of the 2018 The Woodruff Cup for Best All Around Performance across all of the company’s business units.
Since joining Coca-Cola USA in 1983, he served a wide range of executive positions in the US and a number of ASEAN countries before being appointed Managing Director of The Coca-Cola Bottling Company of Egypt in 2000. In late 2003, Curt became Senior Regional Director for the Western Africa Region and was appointed President of the North and West Africa Division in January 2005, covering 27 countries. Later his portfolio expanded to 34 countries to include the Middle East, Pakistan and Afghanistan as President of Middle East and North Africa Business Unit.
Mr. Ferguson was named to the Forbes Top Ten Most Influential Leaders list in the Middle East for six consecutive years. In 2012, his MENA business unit was awarded The Woodruff Cup, an award recognising top company performance. He holds a Bachelor of Science degree from the Indiana University Kelley School. He is a graduate of the Executive Development Programme at Stanford University. He sits on the Board of the Indiana University Foundation and Kelley Business School Dean’s Advisory Council. He is currently Chairman of Coca-Cola Bottlers Manufacturing Holdings Ltd. He also has extensive experience as a board director for independent bottlers, community and business-based organisations.
Date: August 11, 2020
Time: 18:30-20:00 (Beijing/Shanghai time)
Venue: Online
Language: English
Agenda:
18:30-18:35 Opening
18:35-19:30 Speech by Mr. Curt Ferguson, President, Greater China, Korea & Mongolia, The Coca-Cola Company
19:30-20:00 Q&A with Mr. Ferguson
Contact: For enquiries, please contact Ms. Laura Zeng at execforum@ceibs.edu or call +86-21-2890-5127.
