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Thursday, June 18, 2020

Executive Forum: Brand Transformation of Mastercard

Dear Friends of CEIBS, 

Please join us for our upcoming CEIBS Executive Forum on June 18, 2020, with Mr. Raja Rajamannar, Chief Marketing & Communications Officer and President of Healthcare at Mastercard, who will give a lecture on Brand Transformation of Mastercard.

To thrive into the next decade, brand innovation is a must. Inclusion, immersion and experience are the takeaways, but they don’t stand alone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted authentic brand POVs replace the temptation to inadvertently become the shallow “marginalised corporate sponsor” of the month.

About the speaker

Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business.

Raja has consistently been recognised globally as a highly innovative and transformational leader in his field. Some of this recent accolades include the Global Marketer of the Year award from the World Federation of Advertisers, a top 5 “World’s Most Influential CMOs” from Forbes and a top 10 “World’s Most Innovative CMOs” from Business Insider. He is also an inductee to the CMO Club Hall of Fame. He has been recognised as one of AdWeek’s most tech-savvy CMOs and he recently assumed the honorary role of President of the World Federation of Advertisers. Raja was also recognised by the ANA Educational Foundation as the Marketer of the Year in 2019. 

At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation, including the integration of the marketing and communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard’s identity for the digital age, pioneering Mastercard’s move to become a symbol brand, and launching its breakthrough sonic brand platform. Interbrand ranked Mastercard as the fastest growing brand across all industries and categories, worldwide in 2019.

Raja joined Mastercard in 2013, bringing with him rich experience as a global executive, managing large P&Ls, and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company’s new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana.

In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercard’s healthcare business across multiple regions.

Date: June 18, 2020
Time: 20:00-21:15 (CST) / 8:00-9:15 (EST)
Venue: Online
Language: English

20:00-20:05   Opening and introduction
20:05-21:00   Speech by Mr. Raja Rajamannar, Chief Marketing & Communications Officer and President of Healthcare at Mastercard
21:00-21:15   Q&A Session

Contact: For enquiries, please contact Ms. Laura Zeng at execforum@ceibs.edu or call +86-21-2890-5127.

Click Here To Register