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Monday, November 18, 2019

Executive Forum: Business through Digitalization

Dear friends of CEIBS,

We cordially invite you to attend our CEIBS Executive Forum on November 18, 2019, with Jan Craps, CEO and Executive Director Budweiser APAC & President APAC Zone AB InBev at Anheuser-Busch InBev, who will give a lecture entitled Business through Digitalization.

Budweiser APAC began business in China over 30 years ago. It has consistently leveraged new technologies and digital transformation to better serve the needs of consumers, partners, customers, colleagues, and beer lovers around the world, to bring people together and to drive business growth. China is now one of AB InBev’s most important markets, employing more than 30,000 people whose talent and commitment are crucial to its success.

Digitalization is changing the world and how we conduct business. Digital transformation has become imperative for all businesses, big or small. Be it in traditional manufacturing or the new economy, digital disruption is omnipresent. As a traditional CPG company, Budweiser has implemented many pioneering efforts to drive the business digitalization. The company has leveraged e-commerce to increase their channel capabilities, used IoT and robotics to improve operation efficiency, and applied big data and analytics to increase its understanding of consumer insights and intelligence. In his lecture, Mr. Jan Craps will share insights he has gained through Budweiser’s business transformation experience, and discuss how the company has harnessed this shift to accelerate its business through digitalization.

About the speaker

Born in 1977, Mr. Craps is a Belgian citizen. He earned a degree in Business Engineering from KU Brussels and a Master's in Business Engineering from KU Leuven, Belgium. He has also completed post-graduate programmes in Marketing and Strategy at INSEAD, Kellogg School of Management and Wharton Business School. Mr. Craps worked as an associate consultant with McKinsey & Company before joining AB InBev in 2002. He has acquired a range of international experience serving in numerous senior and executive marketing, sales, and logistics positions.

In 2011, Mr. Craps relocated to Canada, where he was appointed Head of Sales for Canada, followed by an appointment as President & CEO of Labatt Breweries of Canada in 2014. He then relocated to Melbourne, Australia, where he led the successful integration of AB InBev and SAB Miller in Australia, India and Southeast Asia.
Mr. Craps is a member of AB InBev’s Senior Leadership Team. He heads the combined APAC Zone headquartered in Shanghai, leading 30,000 employees in growing AB InBev’s businesses in China, East Asia, South Asia and Southeast Asia. 

We look forward to seeing you at this much anticipated event. 

Date: November 18, 2019
Time: 18:30-21:30
Venue: CEIBS Shanghai Campus, 699 Hongfeng Road, Pudong
Language: English 

18:30-18:35   Opening address & introduction by CEIBS Vice President & Dean Ding Yuan
18:35-19:30   Lecture by Jan Craps, CEO and Executive Director Budweiser APAC & President APAC Zone AB InBev 
19:30-20:00   Q&A
20:00-20:15   GMBA programme introduction
20:15-20:30   GMBA experience sharing
20:30-21:30   Beer chat

Please RSVP before November 14, 2019 to Ms. Tracy Kong at execforum@ceibs.edu or call +86-21-2890-5415.

Please click here for registration