Executive Forum: Creating Value in an Ever-changing Chemical Industry
Dear Friends of CEIBS,
We cordially invite you to attend our Executive Forum on October 28, 2019, where Mr. Jon Penrice, President of Dow Asia Pacific, will share his insights on Creating Value in an Ever-changing Chemical Industry.
Change has become the only constant in the chemical industry as it strives to grow and create value. Drawing on many years serving with Unilever, DuPont and Dow, Mr. Penrice will shed light on the forces driving change and how companies can create value by translating them into opportunities.
He will look at the challenges of innovation and how smart marketing can create value, sharing practical examples from his experience. He will touch on the topics of pull-thru marketing, including value chain analysis, segmentation, and ingredient branding, as well as how brand and customer experience is framed by emotions. Finally, Mr. Penrice will discuss sustainability as one of the major drivers of change and how it can be a disruptive form of innovation.
About the Speaker
Jon Penrice leads Dow’s business in Asia Pacific and responsible for overseeing the company’s consumer, packaging and infrastructure markets. His career spans executive roles with Unilever, DuPont and Dow in Europe, North America and Asia. He has extensive experience developing differentiated solutions to drive growth and a passion for marketing, innovation and sustainability. Mr. Penrice graduated from the University of Cambridge, UK, and is based in Hong Kong.
We look forward to seeing you at this much anticipated event.
Date: October 28, 2019
Venue: CEIBS Shanghai Campus, 699 Hongfeng Road, Pudong
Language: English
Agenda:
18:30－18:35 Opening and Introduction
18:35－19:30 Speech by Mr. Jon Penrice, President of Dow Asia Pacific
19:30－20:00 Q&A session
RSVP before October 28 to Ms. Tracy Kong at execforum@ceibs.edu or call +86-21-2890-5415.
