From cross-border e-commerce to global brand building, more and more Chinese brands are looking beyond their home market.

As businesses expand internationally, new markets, business models and career opportunities are emerging. Which overseas markets hold the most promise? How can brands understand what consumers in different markets want? And how can Chinese brands win over consumers around the world?

There is plenty to discuss — and no better place to start than over a coffee.

On 4 November, the CEIBS MBA City Coffee Chat comes to Hangzhou. If you are interested in taking brands global, international business or career development, join us for an informal conversation. Bring your industry insights, first-hand experience and curiosity, exchange perspectives and meet like-minded people.

Who is it for?

Whether you already work in international brand expansion, cross-border e-commerce or overseas marketing, are exploring opportunities in overseas markets, or simply want to understand global business trends and consider your next career move, you are very welcome to join us. It is also a chance to explore how the CEIBS MBA could help you broaden your global perspective, develop your leadership skills and connect with an international business community.

Join us over coffee to talk about taking brands global — and the wider world of business.

Date: 4 November
Time: 19:00–21:00
Venue: Lobby Lounge, Park Hyatt Hangzhou
Address: 1366 Qianjiang Road, Shangcheng District, Hangzhou, Zhejiang

Click the button below to register for the Hangzhou Coffee Chat.

Please click here to register!