• Programmes
    • Master Programmes (Full-time)
      • MBA
        • Introduction
        • Programme Overview
          • Curriculum
          • One-Year Option
          • Coordinated Degrees
          • Strategy Project
          • China Modules
          • Overseas Modules
          • Int'l Exchange
          • Watch Online Lectures
        • Our Faculty
        • Campus Life
          • Class Profile
          • Student Life
          • Student Ambassadors
          • Student Stories
          • Student Committee
          • Mentoring Programme
        • Career Prospects
          • Career Support
          • Latest Career Report
          • Success Stories
          • Alumni Career Support
          • Recruiters
        • InnoLab
          • InnoLab
          • InnoLab Event
          • INNOVATEChina
        • Admissions & Financial Aid
          • Requirements
          • Application Process
          • Expenses & Financial Aid
          • Overseas Applicants
          • Living at CEIBS
        • CEIBS MBA Deferred Admission
        • Upcoming Events
        • MBA Experience Camp
        • Campus & Location
        • FAQ & Contact Us
          • Common Questions
          • Get in Touch
      • Global MiM (Switzerland)
        • Introduction
        • Programme Overview
          • Programme Curriculum
          • ESCP Introduction
        • Faculty
        • Admissions
          • Application Requirements
          • Application Procedure
          • Tuition Fees and Scholarships
        • Global Campuses
          • CEIBS Shanghai Campus, China
          • ESCP Paris Campus, France
          • ESCP London Campus, UK
          • CEIBS Zurich Campus, Switzerland
        • Accommodation
        • Upcoming Events
        • Media Coverage
        • Contact Us
        • FAQ
    • Master Programmes (Part-time)
      • Executive MBA
        • EMBA in Chinese
          • Programme
          • Our Students
          • Admissions
          • Contact Us
      • Global EMBA
        • Introduction
        • Programme
          • Programme Design
          • Programme Structure
          • Teaching Arrangements
          • Faculty & Research
        • Admissions
          • Application Process
          • Evaluation
          • Tuition & Financial Support
        • Upcoming Events
        • Our Students
          • Class Profile
          • Alumni Stories
        • Video Library
        • GEMBA FAQ
        • Contact GEMBA
      • HEMBA
        • Introduction
          • Overview
          • Partners
          • Curriculum
          • Professors
        • Admissions
          • Application
          • Evaluation
          • Tuition
        • News & Events
        • Contact Us
      • Finance MBA
        • Introduction
        • Programme
          • Curriculum Structure
          • Mentoring Programme
          • F4 Series
        • Our Students
          • Class Statistic
        • Admissions
          • Admission Announcement
          • Application Requirements
          • Application Procedure
          • Tuition & Fees
        • Faculty
        • FAQ
        • Contact FMBA
      • Part-time MBA
    • Doctoral Programmes
      • DBA (Switzerland)
      • PhD
        • Introduction
        • Supervisors
        • Admissions
        • Bulletin
        • Contact Us
    • Executive Education (Non-degree)
      • Open Enrolment Programmes
      • Company Specific Programmes
    • Overseas Campuses
      • Zurich
      • Accra
        • Introduction
        • Global Executive MBA
        • Executive Education
          • About Exec Ed
          • ODP Programme
          • WELA Programme
          • AMP Programme
          • CEIBS Difference
          • Exec Ed FAQ
        • Visit Us
        • Brochures Download
        • Contact Us In Africa
  • Faculty & Research
    • Faculty Profiles
      • All
      • By Department
      • Distinguished Faculty
      • Faculty Emeritus
      • Other Faculty
    • CEIBS Research
      • Research Publications
        • Working Papers
        • Books
        • Research Reports
        • Real Situation Learning Method
        • CEIBS Institutional Repository
        • CEIBS Knowledge
        • Audio & Video
      • Seminars/Conferences
        • Forums
        • Seminars
        • Symposiums
      • Research & Case Centres
        • Research Areas
        • Research Centres
        • CEIBS Think Tank
        • Case Centre
        • CEIBS Lujiazui International Institute of Finance
        • Teaching and Research Bases
      • Newsletters & Announcements
        • CEIBS Quarterly Newsletters
        • Faculty Awards
    • Thought Leadership
    • Open Faculty Positions
    • International Fellowship Programme
  • Alumni
    • Global Network
      • Introduction
      • Alumni Chapters
      • Alumni Clubs/Associations
    • News and Stories
      • Alumni News
      • Alumni Stories
    • Alumni Services
      • CEIBS iCampus User Guide
      • Transcript & Certificate
      • Frequently Asked Questions
      • Alumni App Download
    • Alumni Activities
    • Give to CEIBS
      • CEIBS Education Foundation
      • Our Giving Projects
    • Contact Us
  • Impact
  • Events
  • News
    • School News
    • Media Coverage
    • CEIBS Stories
    • Audio & Video
    • CEIBS Newsletter
    • Media Contact
    • Social Media
    • CEIBS Teddy
  • Library
    • Library Home
    • About the Library
    • Database
    • Research Tools
    • Institutional Repository
    • Guides
    • Services
    • Events
    • Library FAQ
    • Contact Us
  • Locations
    • Shanghai
    • Beijing
    • Shenzhen
    • Zurich
    • Accra
  • About CEIBS
    • Introduction
      • Establishment
      • Presidents' Message
      • Milestones
      • Management Committee
      • Academic Council
      • International Advisory Board
      • Corporate Advisory Board
      • EMBA Advisory Board
    • Rankings & Accreditation
    • Support Us
      • Founding Members
      • Our Giving Projects
    • Partner Schools
    • Careers
    • Contact Us
简体中文
Apply Now
  • Apply for MBA
  • Apply for Part-time MBA
  • Apply for Finance MBA
  • Apply for Global MiM
  • Apply for EMBA
  • Apply for Global EMBA
  • Apply for HEMBA
  • Apply for DBA
  • Apply for Executive Education
iCampus
  • CEIBS iCampus
  • Webmail
  • Transcript & Certificate
Search

Search for content that you interest

  • Introduction
    • Establishment
    • Presidents' Message
    • Milestones
    • Management Committee
    • Academic Council
    • International Advisory Board
    • Corporate Advisory Board
    • EMBA Advisory Board
  • Rankings & Accreditation
  • Support Us
    • Founding Members
    • Our Giving Projects
  • Partner Schools
  • Careers
  • Contact Us
Make an Enquiry

Breadcrumb

  • Home
  • About CEIBS
  • Upcoming Events
Sunday, June 28, 2026

2026 CEIBS Global EMBA Annual Symposium

China’s Role on the Global Stage: From the “World Factory” to an “Innovation Engine”

Back
Printer Friendly Page

The global business landscape is being reshaped by geopolitical shifts, rapid technological advancement, and the ongoing reconfiguration of supply chains. Within this evolving context, China’s role is undergoing a profound transformation—from the “world factory” that powered global manufacturing to an increasingly influential innovation engine shaping the future of industries.

This transformation is unfolding on two fronts. On one hand, multinational companies in China are moving beyond localisation toward deeper integration into China’s innovation ecosystem—shifting from “Made in China” to “Innovated in China.” On the other hand, Chinese companies are accelerating their global expansion, evolving from product exporters into builders of globally competitive brands and creators of long-term value.

Against this backdrop, the 2026 CEIBS Global EMBA Annual Symposium brings together business leaders, innovators, and academics to examine how these shifts are redefining global competition and collaboration. The programme follows this transformation journey:

  • A keynote address sets the macro perspective on China’s evolving role in the global economy
  • Part I explores how multinational companies are renewing their strategies and co-creating within China’s innovation ecosystem
  • Part II focuses on Chinese companies expanding globally, leveraging digital intelligence and technological capabilities
  • The closing discussions examine how emerging innovation frontiers, from AI to aerospace, are reshaping the rules of global industry

Through keynotes, executive dialogues, and cross-sector exchange, the symposium offers a platform for candid insights into growth strategies, global positioning, and the future trajectory of business in and beyond China.

Event Details

Date: Sunday, 28 June 2026
Time: 13:30 – 18:00 (Registration starts at 13:00)
Venue: CEIBS Shanghai Campus (699 Hongfeng Road, Pudong, Shanghai)
Language: Chinese & English with simultaneous interpretation

This event is by invitation only with limited seats, so your sign up to this event is not confirmed until you receive an email  from our team. Entrance at the event will require this confirmation.

For more information, please contact Nicole Chen at cnicole@ceibs.edu or call 021-2890 5496.

Agenda

MC: Prof. Bala Ramasamy, Professor of Economics, Associate Dean, Director of Global EMBA Programme, CEIBS

13:00-13:30 Registration
13:30-13:40

Opening Remarks

Prof. Wang Hong, President, Professor of Management, Hengdian Group Chair in Management, CEIBS

Opening Keynote
13:45-14:25

Keynote Speech: China’s Role on the Global Stage: From the “World Factory” to an “Innovation Engine”

Bruno Lannes, Senior Partner at Bain & Company

Part I: Multinationals in China: Strategic Renewal
14:30-15:10

Dialogue 1: Teaming Up for the World: Bosch, NIO, and the New Ecosystem of China-MNC Co-creation for Global Markets

Moderator: Prof. Bala Ramasamy, Professor of Economics, Associate Dean, Director of Global EMBA Programme, CEIBS

Guests:

  • Dr. David Xu, President, Bosch China
  • Shen Feng, Executive Vice President, NIO
15:15-15:45

Dialogue 2: The China Model for MNCs through the Lens of Global Pharmaceuticals

Moderator: Prof. Byron Lee, Associate Professor of Management, CEIBS

Guest:

  • Wayne Shi, President, Sanofi Greater China
15:50-16:05 Tea Break
Part II: Serving the World: The Rise of China’s Global Enterprises
16:05-16:35

Dialogue 3: From Smart Manufacturing to Global Leadership: A Digital Transformation Journey

Moderator: Prof. Majid Ghorbani, Associate Professor of Management Practice; Deputy Director of Global MiM CEIBS (Switzerland)-ESCP Double Degree Programme, CEIBS

Guest:

  • Sun Danfeng, Vice President, General Manager of Digital Transformation & Chief Digital Officer, Haier Smart Home
16:40-17:10

Dialogue 4: Launching the Future: China’s Commercial Aerospace Ambitions

Moderator: Prof. Vivian Guo, Associate Professor of Strategy and Entrepreneurship, CEIBS

Guests:

  • Huo Liang, Founder & CEO, Deep Blue Aerospace
17:15-17:55

Dialogue 5: How Are China’s Innovation Frontiers Reshaping the Rules of Global Industry?

Moderator: Prof. Vivian Guo, Associate Professor of Strategy and Entrepreneurship, CEIBS

Guests:

  • Vincent Zhan, Vice President, iFlytek
  • Terry Ma, Founder & CEO, Sunseeker Robotics; CEIBS GEMBA Alumnus
18:00-18:10 Closing Remarks
18:10 Networking Reception

* Speakers and agenda are subject to change.

TOP
View All Menu
  • Programmes
    • Master Programmes (Full-time)
      • MBA
      • Global MiM (Switzerland)
    • Master Programmes (Part-time)
      • Executive MBA
      • Global EMBA
      • HEMBA
      • Finance MBA
      • Part-time MBA
    • Doctoral Programmes
      • DBA (Switzerland)
      • PhD
    • Executive Education (Non-degree)
      • Open Enrolment Programmes
      • Company Specific Programmes
    • Overseas Campuses
      • Zurich
      • Accra
  • Faculty & Research
    • Faculty Profiles
      • All
      • By Department
      • Distinguished Faculty
      • Faculty Emeritus
      • Other Faculty
    • CEIBS Research
      • Research Publications
      • Seminars/Conferences
      • Research & Case Centres
      • Newsletters & Announcements
    • Thought Leadership
    • Open Faculty Positions
    • International Fellowship Programme
  • Alumni
    • Global Network
      • Introduction
      • Alumni Chapters
      • Alumni Clubs/Associations
    • News and Stories
      • Alumni News
      • Alumni Stories
    • Alumni Services
      • CEIBS iCampus User Guide
      • Transcript & Certificate
      • Frequently Asked Questions
      • Alumni App Download
    • Alumni Activities
    • Give to CEIBS
      • CEIBS Education Foundation
      • Our Giving Projects
    • Contact Us
  • Impact
  • Events
  • News
    • School News
    • Media Coverage
    • CEIBS Stories
    • Audio & Video
    • CEIBS Newsletter
    • Media Contact
    • Social Media
    • CEIBS Teddy
  • Library
    • Library Home
    • About the Library
    • Database
    • Research Tools
    • Institutional Repository
    • Guides
    • Services
    • Events
    • Library FAQ
    • Contact Us
  • Locations
    • Shanghai
    • Beijing
    • Shenzhen
    • Zurich
    • Accra
  • About CEIBS
    • Introduction
      • Establishment
      • Presidents' Message
      • Milestones
      • Management Committee
      • Academic Council
      • International Advisory Board
      • Corporate Advisory Board
      • EMBA Advisory Board
    • Rankings & Accreditation
    • Support Us
      • Founding Members
      • Our Giving Projects
    • Partner Schools
    • Careers
    • Contact Us
Make an Enquiry
Donate
Privacy Policy
30th Anniversary
Europe Forum
CEIBS iCampus
Webmail

Copyright © 2026 China Europe International Business School   沪ICP备12032981号     1沪公网安备 31011502016087号

Connect with Us
Mini-Programme
WeChat
WeChat Channels
Foundation Services
Connect with Us

Connect with Us

Mini-Programme
WeChat
WeChat Channels
Foundation Services
Make an Enquiry
Contact us
Locations