Friday, June 12, 2026

Winning in Southeast Asia: A Playbook for Going Global

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1 region | 2 professors | 3 industry leaders

Gain a complete framework — from macro geopolitics to on the ground strategy, case studies, and panel insights.

Agenda

Date: June 12, 2026
Time: 14:00-18:00
Venue: W Suzhou
Language: English and Chinese (with interpretation)
Cost: Free

13:15-14:00 Registration & Networking
14:00–15:30

Understanding Southeast Asia: Markets, Culture, and Geopolitics
Gain insights into Southeast Asia’s fast-growing yet complex markets, cultural dynamics, and sources of competitiveness.

Prof. Bala Ramasamy
Professor of Economics, Associate Dean, and Director of GEMBA Programme, CEIBS
15:50–17:20

Winning in Southeast Asia: Strategy and Execution
Explore disciplined strategies and execution lessons from leading companies like SHEIN and ByteDance.

Prof. Daniel Chng
Professor of Strategy and Entrepreneurship, CEIBS
17:20–18:00

Panel Discussion: On-the-Ground Experiences & Lessons

Chinese business leader in SEA
MNC executive bridging China & SEA
SEA corporate representative in China

Notes

Attendance is limited. Your registration is confirmed only after you receive a confirmation email from the organiser.

For more information, please contact Christina Mou at mchristina@ceibs.edu or call +86 13501974700

Click here to register!