Join us for a CEIBS Executive Forum on December 2, 2025, with Mr. Fabio Lambertini, CEO of Ducati China, who will have a fireside chat with CEIBS Associate Professor of Finance Mattia Landoni on the theme of The Ducati Dilemma: Global Passion, Local Tuning.

About the Event

In the world of high-performance motorcycles, Ducati stands as a symbol of speed, design, and passion. Yet in China, where regulations, consumer expectations, and notions of prestige create unique market dynamics, even a legendary brand must navigate complex terrain.

At this event, Mr. Fabio Lambertini, CEO of Ducati China, will join CEIBS faculty and participants for an open discussion on how a global icon adapts to local realities. The conversation will explore Ducati’s dual challenge of maintaining its Italian racing DNA while engaging Chinese consumers whose definitions of luxury, comfort, and “mianzi, or ‘face’, ROI” continue to evolve.

Rather than a simple success story, this session offers a candid look at the trade-offs behind brand identity, market adaptation, and resilience in an unpredictable luxury landscape.

Our speakers

Mr. Fabio Lambertini
CEO, Ducati China

With over 17 years of international experience in the automotive and luxury industries, Fabio Lambertini currently leads Ducati’s operations in China, driving the brand’s strategic and sustainable growth in one of the world’s most dynamic premium markets.

Before joining Ducati, Fabio held several senior positions at Maserati, including Managing Director Greater China, Global Head of OTO Retail Processes, and General Manager South Europe. Across these roles, he successfully managed multi-market business units, led digital transformation in omnichannel retail, and delivered double-digit performance growth in key regions.

A passionate advocate of innovation, brand experience, and customer-centric strategy, Fabio combines strategic vision with a deep understanding of both luxury culture and operational excellence. His leadership style is marked by teamwork, fast execution, and an entrepreneurial mindset aimed at long-term brand equity.

He holds an Executive MBA from Alma Bologna Business School and a master’s degree in business administration (with honors) from Bologna University.

Prof. Mattia Landoni
Associate Professor of Finance, CEIBS

Professor Mattia Landoni is Associate Professor of Finance at CEIBS. Prior to joining CEIBS, he served as a Senior Financial Economist at the Federal Reserve Bank of Boston, one of twelve regional banks in the United States Federal Reserve System. Since 2014, he has held faculty positions in the Economics Department at Harvard University, the Edwin L. Cox School of Business at Southern Methodist University, and the F. W. Olin Graduate School of Business at Babson College. Dr. Landoni earned a PhD in financial economics from Columbia Business School and holds a master of public policy degree from Duke University. He was awarded a CFA charter in 2020.

Dr. Landoni’s research primarily focuses on public finance policy, lending markets and regulation, financial stability, tax optimisation strategies, and cryptocurrencies. His work has been published in leading academic journals recognised in the Financial Times Top 50 list, including the Journal of Finance, the Journal of Financial Economics, and the Review of Financial Studies. His research on cryptocurrencies has also appeared in the Stanford Journal of Blockchain Law & Policy, Tax Notes, and the Liberty Street Economics blog.

Dr. Landoni has been committed to teaching since 2014, instructing students at the undergraduate, graduate, and executive levels. His teaching interests include corporate finance, portfolio management, taxation of capital income, and behavioural economics and finance. He also possesses expertise in banking, fixed income, and venture capital. Dr. Landoni currently serves as referee for Journal of Finance, Review of Financial Studies and other journals.

Event details

Date & Time: December 2, 2025 @ 19:00-20:30
Venue: AC3-117, CEIBS Shanghai Campus, 699 Hongfeng Road, Pudong, Shanghai, China
Language: English
Event Format: Offline

Agenda:
19:00-19:05   Opening Remarks & Speaker Introduction by CEIBS Vice President and Dean Frank Bournois
19:05-19:45   Fireside Chat between Prof. Mattia Landoni and Mr. Fabio Lambertini
19:45-20:00   Q&A
20:00-20:30   Networking

Contact/Registration: To register, click the link below, contact Ms. Ruby Han at execforum@ceibs.edu, or call +86-21-28905396 for more information.

Click Here To Register