We invite you to attend CEIBS Global EMBA Master Class in Beijing on Innovation for Assessing and Developing Organisation’s Business Strategy on June 5, 2025.

About this event

International and Chinese companies are facing major strategic questions like never before. De-risking, near shoring or going global are major changes to the company strategy and they are pivotal decisions to business leaders. Strategy’s aim in business is to achieve and sustain superior performance. Most managers know that achieving such performance is becoming more difficult and is increasingly unlikely without having ‘innovativeness’ as one of their firm’s dynamic capabilities. However, when thinking about innovation, it is common to focus exclusively on new ways of doing things – e.g., new technologies, new production methods or new routes to market. In this master class, Professor Moran will explore a framework for thinking more broadly about Strategic Innovation in a way that is also useful for assessing and developing your organization’s business strategy. He will draw on examples from a variety of companies to build a definition of “Strategic Innovation” that will help attendees to develop more innovative business models.

Event details

Date: Thursday, June 5, 2025
Time: 18:30-20:30
Venue: 3F, Fairmont Beijing Hotel (8 Yong An Dong Li, Jian Guo Men Wai Avenue, Beijing)
Language: English

Agenda

18:00-18:30         Registration and networking
18:30-18:40         Welcome and Global EMBA Programme introduction
18:40-20:00         Lecture by Prof. Peter Moran, Associate Professor of Strategy, CEIBS
20:00-20:30         Sharing and Q&A
20:30 onwards    Networking

About our panelists

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