Join us for an insightful lecture with CEIBS Assistant Professor of Accounting Venkat Peddireddy.

Investors rely on financial reports to evaluate a company's current performance and assess its potential for generating future value. Among the various performance measures, earnings, which is the bottom-line number, captures investor attention the most. However, this number is obtained by subtracting various expenses from revenues, which are reported using a diverse and often inconsistent set of accounting conventions.

In this session, Professor Peddireddy will discuss how these accounting conventions can render earnings less informative about future profits, particularly for modern businesses with significant intangible investments. Over the past two decades, an increasing number of firms have reported negative earnings, largely due to the disconnect between traditional accounting rules and the evolving landscape of business models. This leads us to an intriguing question: Can investors afford to disregard loss-making firms? Join us to discover the answer to this thought-provoking question.

Our Speaker

Prof. Venkat Peddireddy is an Assistant Professor of Accounting at CEIBS. He holds a PhD in Accounting from Columbia University (US) and an M.S. in Finance from London Business School (UK). His research interests include financial reporting and regulations, financial institutions, earnings management, and executive compensation. His work has been published in top scholarly journals such as Contemporary Accounting Research. He teaches financial accounting and valuation courses at CEIBS. Prof. Peddireddy has substantial work experience in the banking industry and has successfully completed all three levels of CFA.

Agenda

13:30-14:00     Registration
14:00-14:20     MBA introduction
14:20-15:50     Exclusive MBA lecture by Professor Venkat Peddireddy
15:50-16:30     Networking

Event details

Date & Time: March 15, 2025, Saturday @ 13:30-16:30
Venue: Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing (detailed location will be communicated in the event confirmation email)
Language: English
Contact: Please click the link below to register. For any inquiries, please call the MBA Admissions Office at +86-21-28905555 or add our WeChat.

Please click here to register!