1+1 Masterclass Johannesburg: Why Africa needs to build brands and how to go about it
We cordially invite you to attend our exclusive 1+1 Executive masterclass on why Africa needs to build brands and how to go about it, in Johannesburg on 24th September 2024.
About the Event
For African firms to remain competitive and add value, selling so called “commodities” and competing on price is no longer an option. Rather, building and growing regional and international brands should now be a key priority for African firms to create more economic value, attract new investors and foster positive perceptions about African products and services. In this session, we will review: 1. Why brands are so critical to the success of African companies? 2. What are the key ingredients for building and growing great brand strategies? 3. What can be learnt from other companies in Africa, Asia and Latin America. The presentation will be illustrated with very practical concepts, hands-on examples and will provide ample time for discussions with the audience.”
Who should attend?
Friends of CEIBS, alumni and professionals who are interested in enrolling in our MBA, Global EMBA or EMBA programmes.
Event Details
Date: 24th September 2024
Time: 18:00 – 20:30
Location: The Maslow Hotel, Sandton, Johannesburg
Language: English
About the Speaker
Turpin, Dominique V.
President (European),
Professor of Marketing, CEIBS
Professor Dominique V. Turpin is the European President and Professor of Marketing at CEIBS. He joined CEIBS in September 2022. Prof. Turpin is a marketing expert and Japan specialist. He was IMD's Dentsu Chaired Professor of Marketing and the Dean of External Relations until 2022 and served as IMD President, Dean and Nestlé Professor from 2010 to 2016. Before joining IMD in 1986, he spent several years in Tokyo as a representative of a French firm in Japan. He earned a doctorate in economics from Sophia University in Tokyo, after receiving a master's degree in marketing from French business school ESSCA.
For his outstanding accomplishments in executive education, Prof. Turpin was awarded life-long membership of the International Academy of Management. Prof. Turpin is a board member of EFMD. He is also on the International Advisory Board of prestigious institutions such as the Stockholm School of Economics (SSE), Waseda Business School (Japan) and others. He has been a member of CEIBS Academic Council since the very beginning.
Prof. Turpin has extensive teaching, consulting, and research experience in the fields of marketing and international strategy in Europe, Latin America, and Asia, particularly in the areas of brand management, customer orientation, and communications strategy.
He remains active in the writing of case studies, and is working on two books-one with Goutam Challagalla on digital transformation in marketing, and another containing the many quotations from business leaders that he has gathered over his long career.
Prof. Turpin taught on IMD's flagship Orchestrating Winning Performance (OWP) program and was previously Director of the school's MBA program and its Program for Executive Development Diploma (PED). He has also directed customized programs for companies such as KAO, Mondelez, Groupe SEB, Panasonic and Japan Tobacco International, and he has worked as a consultant and management educator with a large number of international companies including Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips and Uponor.
Prof. Turpin is the author of more than 100 books, articles and case studies. He has had articles published in the Financial Times, European Business Forum, and MIT Sloan Management Review, and has been a regular contributor to the Nihon Sangyo Shimbun, one of the leading business dailies in Japan. He is an editorial advisor for the Singapore Management Review.
Prof. Turpin’s case studies have won several awards. His cases on Toyota and Kineer were recognized in the 2022 John Molson MBA International Case Writing Competition awards, and his case Sam100: Will construction robotics disrupt the US bricklaying industry? won an EFMD Case Writing Competition Award in 2020. He was also included on The Case Centre's list of the top 40 best-selling case authors both in 2015/16 and 2018/19. Prof. Turpin is Chairman of DAA Capital Partners, a Geneva-based private equity firm investing in impactful trends, and serves on the boards of several listed and unlisted companies and educational institutions.
Agenda
17:30-18:00 Registration
18:00-18:30 Welcome, Introduction & Presentations
18:30-19:30 Exclusive masterclass by Prof. Dominique Turpin
19:30-20:00 Q&A
20:00 Networking
What is 1+1 Masterclass?
CEIBS launched the 1+1 Project, a series of lectures hosted by leading faculty across continents, in 2017. The audience for these invitation-only lectures comprises our alumni and friends of CEIBS. Each participant is encouraged to bring a ‘plus one’ who is also a qualified prospect for our MBA, Global EMBA or executive education programmes.
The core objectives of the 1+1 series are to further strengthen engagement with our international alumni and also provide attendees with the opportunity to play their part in helping to shape the future student bodies at CEIBS.
