Ranked #2 in the world, CEIBS Global EMBA invites you to attend our latest master class hosted downtown in central Shanghai. Learn about value innovation for creating new market opportunities, try an in-class case study experience, listen to the industry insights from one of our esteemed alumni, and discover how the Global EMBA programme at CEIBS can impact your career.

ABOUT THE EVENT

Our evening event offers participants a fully immersive exploration of the Global EMBA (GEMBA) classroom.

Commencing with an interactive case study seminar entitled, “SHEIN vs. Zara: Digital Transformation in the Fast-Fashion Industry” [HKU322-1009-1], Daniel Chng, Professor of Strategy and Entrepreneurship, CEIBS, will be discussing how, in today's competitive market, businesses need to create new, uncontested spaces rather than competing in crowded ones. This seminar on Blue Ocean Strategy will provide you with the tools to innovate value and unlock new market opportunities. Join us to explore SHEIN’s secrets and gain actionable insights for driving growth in your organization.

Learning Objectives:

• Analyze market spaces to identify new demand in uncontested markets driven by digitalization.
• Understand value innovation concepts and frameworks, including non-customers, strategy canvas, and the ERRC grid.
• Learn best practices for implementing value innovation, overcoming organizational hurdles, and developing digital capabilities.
• Sustain competitive advantage by continuously innovating and renewing value innovation strategies in response to market changes and competitors.

Following the interactive case study lecture, there will be an industry insight share, related to the themes of this topic, by GEMBA 2021 Alumni, Jenny Sun, Shiseido China, General Manager, Luxury Brands.

EVENT DETAILS

Date: Wednesday, September 18, 2024
Time: 18:30-21:30
Venue: Jing An Shangri- La Shanghai Hotel
Language: English
Cost: Free

Note:

• This event is open to those who are considering applying to the Global EMBA Programme.
• Attendance is limited, so your sign up to this event is not confirmed until you receive an email with confirmation from our team. Entrance at the event will require this confirmation.
• A case study will be sent to those who receive the registration email confirmation. It is highly encouraged that this case study is read before attending.
• For more information, please contact Mr. Alexis K. Georgiou at galexis@ceibs.edu / +86 21 2890 5488 for more information.

AGENDA

18:30-19:00          Registration
19:00-19:20          Admissions Introduction by Alexis K. Georgiou, Admissions Manager
19:20-20:50          Interactive Case Study Lecture by Daniel Chng, Professor of Strategy and Entrepreneurship, CEIBS
20:50-21:20          Industry Insights by GEMBA 2021 Alumna, Jenny Sun, General Manager, Luxury Brands, Shiseido China
21:20-21:30          Q&A and Wrap- up
21:30 onward       Networking

WHO SHOULD ATTEND?

This event is open to professionals with a minimum of 8 years’ working experience, including 5 years in managerial positions. It is designed for those who are considering applying to the Global EMBA, and those who want to have a deeper exploration into their potential fit with the Global EMBA.

The Global EMBA intake for this year will be commencing with the opening module this November, there is still plenty of time to secure a seat. CEIBS admission staff will be present at the event to meet with interested candidates.

ABOUT OUR SPEAKERS

Dr. Daniel Chng is a Professor of Strategy and Entrepreneurship and the Associate Dean of the MBA Program at CEIBS. Before joining CEIBS, he was an Assistant Professor of Management at SKK Graduate School of Business, Sungkyunkwan University, South Korea, and a Sloan Faculty Fellow at the Sloan School of Management, Massachusetts Institute of Technology, USA.

Dr. Chng teaches strategic management, corporate turnaround, and strategic consulting to MBA and EMBA students and top executives of multinational firms and government agencies in China, Europe, South Korea, Africa, and Singapore. He was awarded the MBA Teaching Excellence Award at SKK Graduate School of Business in 2008 and the 2nd prize in the 4th Shanghai MBA Case Teaching Competition in 2022. His teaching cases have won numerous awards, including the Overall Winner of the CEEMAN Case Writing Competition, the Best China-Focused Cases in 2018 and 2020, the EFMD Case Competition Responsible Business Category Winner in 2019, the Responsible Leaders Category Winner in 2020, and the Case Centre Awards and Competitions’ Outstanding Case Writer in 2023.

Jenny Sun is the General Manager, Luxury Brands for Shiseido China, overseeing the Chinese operations of THE GINZA, CPB and Shiseido’s fragrance brands. With nearly 20 years of experience in the cosmetics industry, she has led her teams in introducing numerous European, American and Japanese cosmetics brands to the Chinese market. She joined CEIBS Global Executive MBA in 2021.
 

Click here to register!