Executive Forum: Thriving in the Age of New Consumer Trends: Winning Strategies for Businesses
Join us for an upcoming CEIBS Executive Forum on September 5, 2024, with Mr. Hou Xiaohai, Chairman of the Board of China Resources Beer, who will deliver a keynote speech on the theme of “Thriving in the Age of New Consumer Trends: Winning Strategies for Businesses”.
About this event
In today’s rapidly changing business landscape, it is crucial for companies to stay ahead of the competition and devise effective strategies to attain sustainable growth. China Resources Beer, the company behind Snow Beer, one of the highest selling beer brands in the world, is leading the way in driving this transformation. In this Executive Forum, Mr. Hou will share his insights on how his company has shifted from the traditional approach of focusing solely on business scale to a new path of high-quality development amid internal and external changes and economic fluctuations. He will also discuss how his company has seized new opportunities to foster sustainable growth in a dynamic business world, offering valuable lessons for businesses.
Our speaker
Prof. Wang Gao
Associate Dean, CEIBS
Baosteel Chair in Marketing;
Programme Director of Chief Marketing Officer (CMO) Programme
Programme Co-Director of Global CEO Programme for China
* Prof. Wang Gao will make opening address and moderate Q&A session for this forum.
Dr. WANG Gao is Professor of Marketing at CEIBS, Baosteel Chair in Marketing, Associate Dean and Director of Executive Education Programme, Director of the Chief Marketing Officer (CMO) Programme, Programme Co-Director of Global CEO Programme for China. Previously, he was Associate Professor and Deputy Chair of the Marketing Department at the School of Economics and Management, Tsinghua University, and Associate Director of China Retail Research Center. He teaches marketing management and Strategy Simulation in the EMBA programme, and various subjects in the Executive Education programme, such as CEO, CMO, AMP, Business Growth, and company specific programmes. He was awarded with CEIBS Medal for Teaching Excellence in 2019, the highest teaching reward in CEIBS.
He wrote and edited several books, such as the Series of Frontiers of Retail Study, and published many scholarly papers in journals like The Management World, Acta Psychologica Sinica, The Journal of Management Science, The Journal of Quantitative and Technical Economics, Nankai Business Review, International Journal of Market Research, and so on. He is an area editor of The Journal of Marketing Science and an editorial board member of Frontiers of Business Research in China. He is also a member of the Academic Committee of the Chinese Marketing Association.
Before joining the Tsinghua faculty, he worked as a Senior Consultant at Information Resources Inc (IRI) in Chicago with responsibility for marketing model development. The models he developed were served to companies like Coca Cola, P&G, and Kraft. He was also a Manager of the Strategic Analytics Group at the Minute Maid Company, a division of Coca Cola in Houston, for two years with responsibility for sales planning/evaluation and marketing plan. After returning to China, he also consulted for Lenovo, Johnson & Johnson, Li Ning, Digital China, General Motors, Shanghai Cartoon Group and other companies.
Mr. Hou Xiaohai
Chairman of the Board of
China Resources Beer
Mr. Hou Xiaohai, former Chief Executive Officer of China Resources Breweries (Holdings) Co. Ltd. (‘CR Breweries’), has successively served as Sales Development Director and Marketing Director of China Resources Snow Breweries (China) Co. Ltd. (‘CR Snow’), General Manager of Guizhou Regional Company, General Manager of CR Snow Marketing Centre, General Manager of Sichuan Regional Company, General Manager of CR Snow, and General Manager of China Resources Wine Holding Company Limited (‘China Resources Wine’). Mr. Hou was also previously the General Manager of Shougang Corporation, and has previously worked for Gallup and PepsiCo.
Mr. Hou holds a Bachelor's Degree in Economics from Renmin University of China, and joined CRH in 2002.
Event details
Date & Time: September 5, 2024 @ 18:30-20:00
Venue: AC2 -104, CEIBS Shanghai Campus,699 Hongfeng Road, Pudong, Shanghai, China
Language: Chinese (with English interpretation)
Event Format: Offline
Agenda:
18:30-18:35 Opening Address & Introduction by Prof. Wang Gao
18:35-19:15 Speech by Mr. Hou Xiaohai, Chairman of the Board of China Resources Beer
19:15-19:45 Q&A
19:45-20:00 Beer Chat
Contact/Registration: To register, click the link below, contact Ms. Frieda Wang at execforum@ceibs.edu, or call +86-21-28905310 for more information.
