“Going global” is currently the topic on the lips of everyone in the Chinese business community. In today’s changing global landscape, however, the process of international expansion for Chinese companies is undergoing significant changes. How will the evolution of relations between China and the West shape the world economy in the near future? What new challenges will Chinese companies face as they enter the global arena, and how should they navigate the complexities of the global marketplace? How will China pursue opening-up policies to create new growth opportunities for its business community? Finally, how can Chinese companies proactively seize these opportunities for their long-term development?

As the only business school in China to be born out of cooperation between the Chinese government and the EU, CEIBS is committed to providing a plaform for dialogue and exchange between China and the rest of world. As a creator and disseminator of management knowledge, CEIBS provides its students and alumni with a platform for interdisciplinary education and cross-cultural communication.

The CEIBS Insights Beijing Forum 2024, focused on the theme of “Toward Openness and Balance: Opportunities and Challenges for Chinese Companies in the Global Arena”, will feature distinguished guests from politics, business and academia, who will share their profound expertise into global political and economic trends and the international operations of Chinese companies, with the goal of providing valuable insight into the ways in which today's Chinese companies can most effectively "go global".