We cordially invite you to attend our Global EMBA Annual Symposium on China's New Playbook: The Role of Companies on June 23, 2024 at CEIBS Shanghai campus.

About this event

It’s a new dawn for the Chinese economy. Gone are many of the old strengths and certainties as the country adjusts to the challenges of an aging population, rising debt, and softening global demand for cheap manufacturing. However, crisis presents opportunity as well as risk, and China’s ability to adapt and innovate, at scale and at pace, could see its economy reforged stronger than ever.

The 2024 CEIBS Global EMBA Annual Symposium will ask and answer some of the most pressing questions currently on the lips of business leaders the world over. What will drive China’s future economic growth? How will it come to terms with its increasingly complex global role and international partnerships? How can MNCs secure their long-term interests in China amid increasing geopolitical uncertainty? Equally, how can Chinese companies make their global debut a straightforward success?

Event details

Date & Time: Sunday, June 23, 2024 at 13:30-18:00
Venue: CEIBS Shanghai Campus (699 Hongfeng Road, Pudong, Shanghai, China)
Language: English (Simultaneous interpretation for any Chinese content will be provided)
Note:

• Attendance is limited, so your sign up to this event is not confirmed until you receive an email with confirmation from our team. Entrance at the event will require this confirmation.
• For more information, please contact Alex Chen at calex@ceibs.edu or call 021-2890 5321 for more information.

Click here to register!

Agenda

About our speakers (* in alphabetical order)

Andrew Wu
President of Greater China
LVMH Group

Born & raised in Shanghai, Andrew Wu is a leading authority on Chinese consumer trends and influential professional in luxury industry for the region. With MBA degree from Schulich Business School, after living in Canada 1980~1993, he returned to head Dior cosmetics operation in China for LVMH, pioneering local luxury marketing and retailing between 1993~2000; he then joined Sony Music Entertainment between 2000-2005 to help commercialization of Chinese artists & repertoire in Greater China; and he re-joined LVMH in 2005 as Group head of Greater China territories, overseeing rapid business development of LVMH’s multi-brand portfolio in Chinese marketplace over past 19 years. While inconvenienced for international travel during three years of Covid-19 pandemic, he has also become a well-respected promoter of Chinese culture and heritage, gaining much social recognition in China.

Christie Chen
Global CMO
Anker Innovations

Christie Chen is the Global CMO of Anker Innovations. She has served in world-renowned companies such as Nestlé, Microsoft, and Nokia, amassing nearly two decades of experience in brand and product marketing management. With a wealth of overseas living and working experiences, she excels in cross-cultural leadership and the creation of global brands. Since joining Anker Innovations in 2017, she initially led the development of the Soundcore sub-brand from scratch. In 2020, she started to lead the brand and marketing effort for the Anker Group, and is currently leading her team to continuously build a suite of benchmark global brands across multiple categories.

Dr. Daquan Xu
President
Bosch China

From 1992 to 1999, Dr. Xu Daquan worked as Sr. Engineer in Engineering Department of Powertrain in General Motors, located in Technical Centres in Tokyo and New York. From 2000, he worked as Project Manager for a major global automotive supplier in New York Technical Centre. Dr. Xu Daquan returned back to China in 2005. Since then, he served as Engineering Manager, Quality Director, plant General Manager as well as Regional President of Powertrain Division in the same company in China. Since September 2010, Dr. Xu Daquan has been the Executive Vice President of Bosch (China) Investment Ltd., responsible for Mobility Solutions business sector of Bosch in China. Since January 2024, Dr. Xu Daquan has been President of Bosch (China) Investment Ltd.

Prof. Wang Gao
Professor of Marketing; Baosteel Chair in Marketing
Associate Dean
Director of Executive Education Programme
Programme Director of Chief Marketing Officer (CMO) Programme
Programme Co-Director of Global CEO Programme for China

Dr. WANG Gao is Professor of Marketing at CEIBS, Baosteel Chair in Marketing, Associate Dean and Director of Executive Education Programme, Director of the Chief Marketing Officer (CMO) Programme, Programme Co-Director of Global CEO Programme for China. Previously, he was Associate Professor and Deputy Chair of the Marketing Department at the School of Economics and Management, Tsinghua University, and Associate Director of China Retail Research Center. He teaches marketing management and Strategy Simulation in the EMBA programme, and various subjects in the Executive Education programme, such as CEO, CMO, AMP, Business Growth, and company specific programmes. He was awarded with CEIBS Medal for Teaching Excellence in 2019, the highest teaching reward in CEIBS.

Dr. Jeffrey Lou
President and Chairman Greater China
BASF

Dr. Lou took office as President and Chairman of BASF Greater China in January 2022. He oversees the company’s operations, business development, and research and development in Greater China. Prior to the current role, he was President of Advanced Materials & Systems Research of BASF group from 2019 to 2021, leading the global R&D team to drive innovation for customers from various industries. Under his leadership, BASF’s R&D presence in China was further enhanced – BASF broke ground of the third phase expansion of its Innovation Campus Shanghai. From 2015 to 2019, he was Senior Vice President of BASF’s Global Battery Materials business, leading R&D, production and sales of cathode active materials for lithium-ion battery globally, to meet the needs of the fast-growing new energy vehicle market. Jeffrey joined BASF in New Jersey, USA in 2005. During the first ten years with the company, he was responsible for strategic planning and business management of various business units, covering chemical intermediates, catalysts, polyurethanes and performance materials. Over the years, he accumulated rich industrial experiences and developed strong business acumen.

George Mao
Director
Google China

George Mao is currently the Director of direct sales at Google China. He has been assisting Chinese companies to go global in leveraging Google's global market data insights and digital marketing tools, including Google Search Marketing, Display Advertising, and YouTube video promotion solutions, providing industry best practices and innovative technologies to help Chinese companies achieve outstanding and effective performance globally. George also had senior leadership experience at several leading global IT and communications companies, including Cisco Systems, Avaya Communications, and Lucent Technologies.

Kevin Wang
COO
TCL Technology Group

Kevin Wang serves as Chief Operating Officer of TCL Technology Group. He is also the Deputy Chairman of the First High-end Manufacturing Industry Committee of the China Association for Public Companies, Chairperson of the Electronic Information Industry Association of Huizhou, and President of both the Huizhou Enterprises Federation and Entrepreneurs Association. With over twenty years in the manufacturing industry, Wang has accumulated extensive experience in the global expansion of Chinese enterprises. He played a key role in transforming TCL from a consumer electronics company into a global industrial group known for its leading role in the intelligent terminals, display technology, and renewable energy industries.

About our hosts

Prof. Bai Guo
Assistant Professor of Strategy and Entrepreneurship, CEIBS

Prof. Bala Ramasamy
Professor of Economics
Associate Dean
Director of GEMBA Programme, CEIBS

Shameen Prashantham
Professor of International Business and Strategy
Associate Dean
MBA Director, CEIBS

Prof. Yajin Wang
Professor of Marketing, CEIBS
Research Area Director of ESG
Programme Co-Director of CEIBS-Branding Boot Camp
Programme Co-Director of CEIBS-Tencent Joint Programme