We cordially invite you to attend our exclusive 1+1 Masterclass on the topic “What Can Japan and China Learn from Globalization?” in Tokyo on June 21, 2024.

About the lecture

Join us for an insightful session featuring CEIBS President (European) Dominique Turpin and CEIBS Professor Zhang Lingling as they delve into the ups and downs of globalization, and its implication on policy and economics for both Japan and China.

Professor Zhang will dissect the dynamic marketing landscape of China's new economic landscape, unveiling how Chinese brands are innovating in order to excel in a constantly evolving consumer market. From digital transformation to tailored strategies, this talk will offer participants the keys to success in today's competitive Chinese business environment.

Offering a bigger picture perspective, Professor Turpin will address the necessity of fostering a global mindset in today’s interconnected world. Leveraging his extensive experience with multinational corporations across Japan and Asia, he will emphasise the vital role of adaptability and cross-cultural understanding in navigating global business environments.

Join us to gain actionable insights for your business and learn how to thrive amidst uncertainty and change.

Our speakers

Prof. Turpin, Dominique V.
CEIBS President (European)
Professor of Marketing
International Advisory Board of Waseda Business School
Doctorate in Economics from Sophia University (上智大学)

Professor Dominique V. Turpin is President (European) and Professor of Marketing at CEIBS. He joined CEIBS in September 2022. Professor Turpin is a marketing expert and was IMD's Dentsu Chaired Professor of Marketing and Dean of External Relations until 2022, serving as IMD President, Dean and Nestlé Professor from 2010 to 2016. Before joining IMD in 1986, he spent several years in Tokyo as a representative of a French firm in Japan. He earned a doctorate in economics from Sophia University in Tokyo, after receiving a master's degree in marketing from French business school ESSCA.

For his outstanding accomplishments in executive education, Professor Turpin has been awarded life-long membership of the International Academy of Management. He is a board member of EFMD and is also on the International Advisory Board of multiple prestigious institutions such as the Stockholm School of Economics (SSE), Waseda Business School (Japan), and others. He has been a member of the CEIBS Academic Council since its inception.

Professor Turpin taught on IMD's flagship Orchestrating Winning Performance (OWP) programme and was previously Director of both the school's MBA programme and its Programme for Executive Development Diploma (PED). He has also directed customised programmes for companies such as KAO, Mondelez, Groupe SEB, Panasonic and Japan Tobacco International, and has worked as a consultant and management educator with many international companies including Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips, and Uponor.

The author of more than 100 articles and case studies, Professor Turpin has had pieces published in the Financial Times, European Business Forum, and MIT Sloan Management Review, and has been a regular contributor to Nihon Sangyo Shimbun, one of the leading business dailies in Japan. He is also an editorial advisor for the Singapore Management Review.

Prof. Zhang Lingling
Assistant Professor of Marketing, CEIBS

Professor Zhang Lingling is an Assistant Professor of Marketing at CEIBS. Prior to joining CEIBS, she was an Assistant Professor of Marketing at the Robert H. Smith School of Business, University of Maryland. Professor Zhang holds a DBA in Marketing from Harvard Business School, an MA in Applied Statistics from University of Michigan, and an MS and BA in Information Science from Nanjing University.

Dr. Zhang’s research interests focus on platform competition, digital marketing, and AI-powered consumer insights. As an empirical modeller, Dr. Zhang uses large-scale field data to understand market competition and consumer behaviour. Her research utilises various modelling methods, including econometrics, machine learning, causal inference, and industrial organisation. Her papers focused on price bargaining on platforms and resource allocation across multiple channels have been published in Marketing Science. Her recent projects combine machine learning and causal inference to examine consumer behaviour and analyse implications for firms and policy makers.

Dr. Zhang teaches courses on marketing analytics, marketing research methods, the fundamentals of digital marketing, and business data analysis. At the Robert H. Smith School of Business, she was the recipient of the Distinguished Teaching Award every year from 2016 to 2020 and received the Allen J. Krowe Award for Teaching Excellence from 2019 to 2020. She serves as an ad hoc reviewer at various top-tier journals, including Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing. She also serves as the advisor for Quanta Big-Data Marketing Research in India.

Event Details

Date & Time: June 21, 2024 @ 18:30-22:00
Venue: Shangri-La Hotel TOKYO
Marunouchi Trust Tower main, 1-8-3 Marunouchi, Chiyoda-ku, Tokyo, 100-8283 Japan
Language: English

Agenda

18:30-19:00     Registration
19:00-19:30     Welcome remarks by President Dominique Turpin & Alumni Sharing
19:30-21:00     Exclusive 1+1 Masterclass on “What Can Japan and China Learn from Globalization?”
21:00-22:00     Networking

What is CEIBS 1+1 Masterclass?

The 1+1 Masterclass series features talks by CEIBS faculty at locations around the world. The audience for these invitation-only lectures includes alumni and friends of CEIBS. Participants have the opportunity to meet with our faculty, admissions team, and local alumni, and deepen their understanding of CEIBS’ “China depth, global breadth” positioning. The 1+1 Masterclass series is aimed at strengthening our connection with the international community and engaging our alumni post-graduation and beyond.

Contact/Registration: Please email Christina Mou mchristina@ceibs.edu to register or call +86-21-28905161 for any enquiries.

Click here to register online!