Executive Forum: Engage or Derisk? Multinationals in Search of a New China Playbook
Join us for an upcoming CEIBS Executive Forum on April 10, 2024, with Mr. Pierre E. Cohade, Non-Executive Director on the Boards of Johnson Control International, Deutsche Bank China, and CEAT, Chairman of IMA’s CEO Forum for China, and Founder and Principal of Artemis Ventures, who will have a fireside chat with Professor Frank Bournois on the theme of Engage or Derisk? Multinationals in Search of a New China Playbook.
About this event
Given the deep integration of the global economy alongside geopolitical tensions and rising uncertainty, China continues to present multinational corporations with a multitude of both opportunities and challenges. The question of whether to engage or to derisk is no longer a simple choice, but rather an important strategic decision with ramifications for the long-term development of an enterprise. What should the new playbook of multinationals in China be?
We invite you to join us for a fireside chat that will explore how multinationals can find a new model for China. Whether you are an executive of a multinational company, an investor interested in the Chinese market, or an academic who wants to understand the dynamics of international business, the insights shared during this open discussion are sure to be invaluable.
Our speakers

Mr. Pierre E. Cohade
Non-Executive Director on the Boards of
Johnson Control International, Deutsche Bank China, CEAT;
Chairman, IMA’s CEO Forum for China;
Founder and Principal, Artemis Ventures
Pierre E. Cohade has lived and worked in four continents building and leading multi-billion dollar businesses, in many cases after turning them around during difficult periods.
He currently serves as Non-Executive Director on the boards of Johnson Control International (NYSE: JCI), Deutsche Bank China, and CEAT (NSE: CEATLTD). He is also Chairman of IMA’s CEO Forum for China, one of Asia’s leading peer to peer organisations, and is the Founder and Principal of Artemis Ventures, an advisory and investment firm based in Hong Kong.
Most recently, Pierre was the CEO of Triangle Tyre, China’s largest privately owned tire companies. As one of the very few Western CEOs of a Chinese-owned business, Pierre operated at the heart of China’s unique business landscape. Prior to this, Pierre was the President of Goodyear Asia Pacific, leading the turnaround, repositioning, and rapid expansion of the company’s critical regional operations, achieving record financial performance.
Cohade began his career as a financial analyst in 1985 at Eastman Kodak, subsequently holding management and executive positions in Brazil, Mexico, the United States, Singapore, and Switzerland. Cohade was named Chairman of Kodak's Europe, Africa, Middle East, and Russia Region in 2001. In 2003, Groupe Danone chose Cohade to run its global Water and Beverage division.
Pierre joined IBLAC, the Shanghai Mayor's advisory council, as an Observer in 2007 and has been awarded the "Magnolia Award" by the Shanghai Municipal Government, the highest honor available for foreigners living in Shanghai. He also has held numerous governance positions at the American Chamber of Commerce in Shanghai.
A native of Barcelonnette, France, Cohade received his degree in business management from the SKEMA business school in Sophia-Antipolis in 1984 and an MBA from Penn State University in the United States in 1985. He currently resides in Shanghai.

Prof. Frank Bournois
Vice President and Dean,
Professor of General Management and Leadership, CEIBS
Professor Frank Bournois is Vice President and Dean of China Europe International Business School (CEIBS). He joined CEIBS in April 2023. Previously, beginning in 2014, Professor Bournois served as Executive President and Dean of ESCP Business School, the oldest and one of the most international business schools in the world with campuses in Berlin (Germany), London (UK), Madrid (Spain), Paris (France), Turin (Italy) and Warsaw (Poland). He was a full Professor of General Management and Cross-Cultural Leadership at Paris Panthéon-Assas University from 1997 to 2014, and he has supervised more than 70 doctoral students. He also served as Chairman of the National Committee for the Evaluation and Accreditation of Business Schools at the Ministries of Industry and Higher Education from 2009 to 2013.
Professor Bournois is an FRSA-Fellow of the Royal Society of Arts (UK), and holds a Ph.D. in Business Strategy from the University of Lyon (France), an MBA from Aston University (UK), a Master in Management from EM Lyon (France) and a DSc from City University of London (UK).
Professor Bournois specialises in corporate governance and the study of how large European firms identify, manage, and develop their future leaders. He has provided consulting services for companies such as Airbus, Bouygues, EDF, L’Oréal and Safran. Since 2019, he has served as a Member of the Global Supervisory Board of Mazars, a leading audit and advisory firm where he also chairs the Audit Committee.
Professor Bournois is the author or co-author of 20 books, including The Handbook of Top Management Teams (Palgrave, 2010). He is an Officer in the Legion of Honour and a Commander in the Order of Merit (France) and has been awarded the Gold Medal for Education (Lebanon).
Event details
Date: April 10, 2024
Time: 18:30-20:00
Venue: AC2-104, CEIBS Shanghai Campus, 699 Hongfeng Road, Pudong, Shanghai, China
Language: English
Event Format: Offline
Agenda:
18:30-18:35 Opening Address & Introduction
18:35-19:15 Fireside chat with CEIBS Professor Frank Bournois and Mr. Pierre E. Cohade
19:15-19:45 Q&A
19:45-20:00 Networking
Contact/Registration: To register, click the link below, contact Ms. Frieda Wang at execforum@ceibs.edu, or call +86-21-28905310 for more information.