CEIBS Executive Forum: Opportunities and Challenges for Chinese Automotive Brands: The NIO Way
Join us on March 11 for a special Executive Forum on Opportunities and Challenges for Chinese Automotive Brands: The NIO Way with Mr. Lihong Qin, co-founder and President of NIO.
About this event
Amidst a new wave of technological revolution and industrial transformation, smart electric vehicles have become a global development trend, bringing huge opportunities for China to establish a leading role in the global automotive industry. On the other hand, competition in the Chinese automotive market has significantly intensified, from Auto Shanghai 2023 - which attracted global attention - to continuous model releases and price reductions by different brands throughout the year, with numerous contenders vying to be among the ultimate winners.
Mr. Lihong Qin, co-founder and president of NIO, will share how the company has understood these opportunities and established a successful premium EV brand from scratch. He will also offer insight into NIO’s strategic practices as a smart EV company on the cusp of reaching its tenth anniversary and explain how NIO builds its systematic competitiveness through full stack development and multi-dimensional innovation, bringing users a full-lifecycle experience that exceeds their expectations while actively responding to rapidly developing market challenges.
Our speakers

Prof. Wang Gao
Professor of Marketing;
Baosteel Chair in Marketing;
Associate Dean (Executive Education Programme);

Lihong Qin
Co-founder and President, NIO
Mr. Lihong Qin is the Co-Founder and President of NIO. In November 2014, Qin co-founded NIO together with William Li.
Before co-founding NIO, Mr. Qin served as Executive Director and Chief Marketing Officer at Longfor Properties. He also held several positions at Chery, Roland Berger, and Proctor & Gamble, gaining rich experience and great insights into multiple industries.
Mr. Qin holds a bachelor's degree and a master's degree in law from the School of International Studies, Peking University, and a master's degree in public policy from the John F. Kennedy School of Government, Harvard University. He was also a visiting scholar in the Faculty of Law at Niigata University.
Event details
Date: March 11, 2024
Time: 18:30-21:00
Venue: Petrochemical Auditorium, CEIBS Shanghai Campus, 699 Hongfeng Road, Pudong, Shanghai, China
Language: Chinese (with English interpretation)
Event Format: Offline
Agenda:
18:30-18:35 Opening and Introduction by Prof. Wang Gao
18:35-19:15 Speech by Mr. Lihong Qin, Co-Founder and President of NIO
19:15-19:45 Q&A session
19:45-20:15 Networking
Contact/Registration: Click the link below to register or contact Mr. Lawrence Xue at execforum@ceibs.edu or +86-21-2890 5581 for more information.