CEIBS MBA Experience Day: Unveiling the Economic Forces Behind Live Streaming and Online Advertising

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Saturday, April 06, 2024

CEIBS MBA Experience Day: Unveiling the Economic Forces Behind Live Streaming and Online Advertising

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Douyin’s live stream embodies a dynamic blend of content creation and real-time interaction, garnering immense popularity. This feature has become a powerhouse for businesses and influencers, offering a unique avenue to engage audiences in today's digital landscape. Meanwhile, online ads are an omnipresent aspect of our digital experience, greeting us when we open webpages or launch apps. Major tech players such as Google, Facebook, and Amazon heavily rely on these ads as their primary revenue source. While live streams and online ads may seem rather distinct at first glance, there is, in fact, a common thread that binds them together. In this lecture, we will delve into a fascinating world behind live streaming and online ads, unveiling the time-tested classic price discovery mechanism that is crucial to their functionality.

Get ready for an insightful journey into the heart of live streaming and digital advertising – a blend of technology, strategy, and market savvy. This session promises to be a captivating glimpse into the mechanisms driving today's digital marketplace.

About the Professor

Dr. Shaowei Ke is Professor of Economics at CEIBS. Prior to joining CEIBS, he was a tenured Associate Professor of Economics at University of Michigan. Dr. Ke received his Ph.D. and M.A. in Economics from Princeton University and B.A. in Economics from the School of Economics and Management at Tsinghua University. He was a visiting faculty at the University of Pennsylvania and Yale University.

Dr. Ke’s research focuses on decision theory, behavioral economics and welfare economics. His work has been published in numerous world leading journals including Econometrica, Management Science, Journal of Economic Theory, Theoretical Economics, etc. He has been invited to present and share his latest research outcomes at many top universities, corporations, and institutions including Tsinghua, Shanghai Jiao Tong Antai, HKU, HKUST, Cornell, NYU, Northwestern, Princeton, UPenn, Yale, UToronto, LSE, etc. He was also a visiting scholar at Alibaba.

Who should attend?

Young professionals interested in pursuing an MBA.

Agenda

13:30-14:00     Registration
14:00-14:15     MBA Programme introduction
14:15-15:45     Lecture by CEIBS MBA Professor Ke Shaowei
15:45-17:00     Networking Session & Campus Tour led by MBA students

Event details

Date & Time: Saturday, April 06, 2024 at 13:30-17:00 (Beijing time)
Venue: CEIBS Shanghai Campus, 699 Hongfeng Rd., Shanghai
Language: English
Cost: Free
Contact: For more information, please contact admissions@ceibs.edu or add CEIBS MBA Admissions on WeChat at CEIBSMBAAdmissions2.