Join us for an upcoming CEIBS Executive Forum on November 30, 2023 with Mr. Jan Craps, Co-Chair & Chief Executive Officer of Budweiser APAC, APAC CEO of AB InBev, who will give a lecture titled Brewing Change: Budweiser APAC’s Journey on Digital Transformation.

About this event

This insightful session will delve into the strategy behind Budweiser's efforts to digitise and monetise their ecosystem. Jan will share how Budweiser APAC has undergone a digital transformation across its end-to-end business, from consumer to customer to supply chain digitisation. He will focus on strategic vision, the organisational impact of digitisation, the future opportunities offered by digitisation, and the added value that digital is driving for Budweiser.

The forum promises an invaluable opportunity to gain unique insights from a key industry leader at the helm of digitalisation initiatives within Budweiser APAC. Don't miss the chance to be part of this engaging conversation and learn first-hand about the transformative digital strategies driving Budweiser APAC’s growth.

Our speaker

Mr. Jan Craps
Co-Chair & Chief Executive Officer of Budweiser APAC, APAC CEO of AB InBev

Jan Craps is Co-Chair & Chief Executive Officer of Budweiser APAC, APAC CEO AB InBev, covering the company’s operations in China, East Asia, South Asia, South East Asia, and New Zealand, roles he has held since January 2019.

Mr. Craps joined AB InBev in 2002. Prior to this, Mr. Craps worked with McKinsey & Company in Belgium. He acquired a wealth of international experience in several senior marketing, sales and logistics executive positions in France and Belgium. In 2011, he relocated to Canada where he became Vice President of Sales for Labatt Breweries, becoming Chief Executive Officer in 2014. In October 2016, he joined the AB InBev Group as the Zone President of APAC South and Chief Executive Officer of Carlton & United Breweries.

Jan obtained a Bachelor’s Degree in Business Engineering from KU Brussels and a Master’s Degree in Business Engineering from KU Leuven, Belgium in July 1997 and July 2000 respectively, both summa cum laude.

He has been a member of the Corporate Advisory Board of the China Europe International Business School (CEIBS) in Shanghai, China since March 2019.

He has also been awarded “Fujian Honorary Citizenship” and the “Shanghai Magnolia Silver Award” in September 2019 and September 2021 respectively, in recognition of his economic and social contributions to Fujian Province and Shanghai.

We look forward to seeing you at this highly-anticipated event.

Event details

Date: November 30, 2023
Time: 19:30-22:00
Language: English
Venue: AC2-104, CEIBS Shanghai Campus, 699 Hongfeng Road, Pudong, Shanghai, China

Agenda:
19:30-19:40   Welcome & Opening by CEIBS Assistant President, Mr. Hobbs Liu
19:40-20:20   Keynote Sharing by Mr. Jan Craps, CEO and Co-Chair of Budweiser Brewing Company APAC & President of APAC Zone at Anheuser-Busch InBev
20:20-20:35   Budweiser MBA Internship Introduction and MBA experience sharing
20:35-21:00   Q&A
21:00-22:00   Beer chat

Contact/Registration: To register, click the link below, contact Ms. Frieda Wang at execforum@ceibs.edu, or call +86-21-28905310 for more information.

Click Here To Register