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Wednesday, November 29, 2023

The 18th China Automotive Industry Forum 2023

Sustainable Development of New Energy Vehicles

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Forum Background

After four years, we have returned! The 17th CEIBS Automotive Industry Forum, held in 2019 and titled "Automotive in 2025: Strategies for Success," seems like it was only yesterday. As the 18th Forum approaches 2023, however, the global automotive industry landscape has witnessed the anticipated seismic shift. New energy vehicles have emerged as the primary battleground in the automotive industry, and their sustainable development has become a central concern in politics, business, academia, and research.

The European Union authorized regulations in 2023 to ban the sale of internal combustion engine vehicles by 2035. "Sustainability of the Electrification of the Automotive Industry" has become the theme of the influential GERPISA's 31st annual conference, the most impactful academic gathering in the automotive industry, held in Brussels this June. One month later, China celebrated the production of its 20 million new energy vehicles. China's sustained growth in the new energy vehicle sector has secured its position as a global leader for eight consecutive years, with a market share exceeding 60%.

Despite the resounding success in production and sales, this forum's theme, "The Sustainable Development of New Energy Vehicles," presents a domain of complex enterprise management challenges. Corporate executives are presently perplexed and even anxious due to these challenges. Numerous executives, including a large number of CEIBS alums, are eagerly pursuing the best business school professors to delve into these cutting-edge industry practices.

The renowned International Motor Vehicle Program (IMVP) initiative, directed by academics from institutions like the Wharton School, has had a significant impact on the global automotive industry. As the automotive industry ventures into uncharted territory in terms of electrification and digitalization, nations at the forefront of this transformation will inevitably face innovative management challenges. Experts in the industry eagerly anticipated collaboration between top-tier business school professors and frontline businesses to address these challenges collectively.

CEIBS has hosted the CEIBS Automotive Industry Forum since 2003, accumulating a network of over 2,000 alumni involved in the automotive industry. The 18th CEIBS Automotive Industry Forum has integrated itself with the industry's practical requirements by focusing on the pain points and genuine issues presented by numerous CEIBS alumni companies. Since the beginning of the year, the organizing committee has scoured the globe for the most talented problem-solvers. The objective has been to organize a forum propelled by actual problems, with the apex of collaborative solution creation occurring on the CEIBS campus on November 29, as detailed in the agenda below.

Date: November 29th
Venue: China Europe International Business School (CEIBS)
Theme: The Sustainable Development of New Energy Vehicles

Overall Design Framework for the Co-creation Problem-solving Forum

  • November 29th, Morning: Keynote speeches by VIP guests and interactive roundtable discussions
  • November 29th, Afternoon: Four Sessions based on the top ten real issues in the automotive industry proposed by CEIBS alumni companies to promote industry-academia collaboration and problem-solving. Each session will be led by professors with expertise in the respective field. Since early 2023, they have been continuously guiding alumni and experts from various sectors to resonate on the same frequency.

Agenda

November 29th, Morning 9:00-12:00
Moderator: Ms. Mandy Zhang, Vice President of Sales, Marketing and After-Sales smart Automobile Co., Ltd. (EMBA2018)
09:00-09:30

Welcome speeches by the CEIBS and CEIBS Alumni

  • Ms. Hong Wang, CEIBS President, Hengdian Group Chair in Management
  • Mr. Wen Li, Chairman of China Universal Asset Management Co., Ltd (EMBA10)
  • Mr. Zhouren Lou, Founder and Chairman of Shanghai Welly Automobile Co., Ltd (MBA97)
09:30-10:00

Keynote speech

Mr. Wei Miao, Member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), Vice-chairman of the Committee on Economic Affairs of the CPPCC National Committee and Former Minister of Industry and Information Technology

10:00-12:00

Keynote addresses followed by a Round table discussion on the Main challenges the automotive industry is facing in view of the present global economy situation, regulatory pressure, consumer expectations, technological disruption, organizational capability, product architecture and industry architecture.

Invitations:

  • Prof. Dominique Turpin, CEIBS President (European)
  • Mr. Jun Wang, President of ChangAn Automobile Co., Ltd. (EMBA12)
  • Prof. Takahiro Fujimoto, Professor of Waseda University, Professor Emeritus of the University of Tokyo
  • Prof. John Paul MacDuffie, Wharton University of Pennsylvania, Director of the Program on Vehicle and Mobility Innovation (PVMI)
  • Prof. Michael G Jacobides, Sir Donald Gordon Professor of Entrepreneurship & Innovation and Professor of Strategy at London Business School
  • Petr Knap, Senior Advisor, CEE Automotive, EY Consulting

Roundtable Moderator: Mr. Ivan Hodac, Founder & Chairman of Supervisory Board, Aspen Institute Central Europe

12:00-13:00 Lunch Break
November 29th, Afternoon, 13:00-17:00 Track One
Moderator: Mr. Peter Zhou, Founder of TCC KOLs, Programme Co-Director of CEIBS-Tencent Joint Programme (MBA00/CMO12)
13:00-14:30

Session A: Upgrading Automotive Product Technology Architecture and Organizational Transformation under the Background of Automotive Industry Electrification and Digitalization, Driven by Software-Defined Vehicles

  1. The digitization of automotive products brings about changes in technological architecture, concurrently altering industry architecture (IA). How should organizational transformation be structured to ensure effective responses to this challenge?
  2. In the transition from traditional auto OEMs to technology companies, what organizational models and governance mechanisms can uphold the stability of core business operations while fostering innovation in new ventures? How can these models facilitate efficient resource sharing and collaborative development, considering the need for ambidexterity?
  3. How can OEMs, operating across diverse regions internationally, managing multiple brands with different vehicle platforms in various markets, establish effective organizational balance to optimize efficiency, ensure compliance, and enhance resource effectiveness?
  • Facilitator of Industry-Academia Collaboration: Prof. Yuan Jiang, Associate Professor of Management, CEIBS
  • Foundation of Industry-Academia Collaboration: No.9 of CAAA's Top Ten Critical Issues in the automotive industry
  • Best Co-creation Problem Solvers:
    ◆ Mr. Steven Jiang, PwC Strategy & Auto Industry Partner & Digital Growth Center Leader
    ◆ Ms. Annie Wang, Senior Director of Human Resource & Organization of SAIC Volkswagen Automotive Co., Ltd. (EMBA09)
    ◆ Ms. Jie Zhang, General Manager of Eaton China (GEMBA2018)
    ◆ Dr. Roy Gao, Chairman & CEO of ProHR International (Shanghai) (EMBA97)
    ◆ Ms. Olivia Zhao, Vice President of Autoliv China (EMBA04)
14:30-15:00 Conversation between Sigrid de Vries, Director General of ACEA and Mr. Ivan Hodac, Founder & Chairman of Supervisory Board, Aspen Institute Central Europe
15:00-15:30 Coffee Break
15:30-17:00

Session B: The Collaborative Evolution of Human, Vehicle, Road, and Cloud Integration in the Digital Intelligent Era

  1. How can the "V" in V2X engage in dialogue with "X"? How can professionals in the automotive industry resonate with the field of transportation to achieve true intelligence?
  2. What are the excellent practices and interdisciplinary problem-solving approaches in China and globally, in terms of industry-academia collaboration?
  3. Where are the opportunities for problem-solving and co-creation, considering the pain points of intelligent electric vehicles and smart transportation?
  • Facilitator of Industry-Academia Collaboration: Prof. Weiru Chen, Associate Professor of Strategy, CEIBS
  • Foundation of Industry-Academia Collaboration: No.6 of CAAA's Top Ten Critical Issues in the automotive industry
  • Best Co-creation Problem Solvers:
    ◆ Mr. Zhengliang Sun, Director of Traffic Management Research Institute of the Ministry of Public Security
    ◆ Dr. Yuming Ge, Director of China Academy of Information and Communication Technology; Leader of International Collaboration and Liaison WG IMT-2020 C-V2X WG
    ◆ Mr. Chengdong Wang, Vice President of SAIC General Motors Corporation Limited (CMO15)
    ◆ Mr. Ichijo Futakawa, China New Business Development Vice President of Nissan (China) Investment Co., Ltd.; President Director of Nissan Mobility Service Co., Ltd. (MBA13)
    ◆ Mr. Brian Shi, Vice President of Tencent Intelligent Transport
    ◆ Mr. Lei Yang, Founder and Chairman of Jiangsu Tianan Smart Science & Technology Co., Ltd (EMBA07)
November 29th, Afternoon, 13:00-17:00 Track Two
Moderator: Ms. Ling Ma, CCO of Mega Gravity Communication Co., Ltd. (CMO13)
13:00-14:30

Session C: Data-Driven Design and Development of New Energy Vehicles in the Context of C2B and DTC

  1. How to identify and interpret the demands of target customers for new energy vehicles?
  2. How to combine data-driven approaches from the demand and supply sides in the design and development of new energy vehicles?
  3. How to establish a networked collaboration model for product innovation based on traditional supply chain relationships?
  • Facilitator of Industry-Academia Collaboration: Prof. Yue Fang, Department Chair (Economics and Decision Sciences), Research Area Co-Director of AI-powered Enterprise and Management (AIPEM), Programme Co-Director of The Digital Transformation of Enterprises, Professor of Economics and Decision Sciences, CEIBS
  • Foundation of Industry-Academia Collaboration: No.2, No.7, No.8 of CAAA's Top Ten Critical Issues in the automotive industry
  • Best Co-creation Problem Solvers:
    ◆ Mr. Joe Xia, CEO of JIDU, CEO of JIYUE
    ◆ Mr. Mark Zhou, Executive VP & Chairman of PCM of NIO (EMBA06)
    ◆ Mr. Paul Li, Founder & CEO of U Power (EMBA11)
    ◆ Mr. Arthur Li, Chairman of Shanghai Sunic Capital Co., Ltd. (EMBA99)
    ◆ Representatives of the Editorial Team for the New Book ' Top Ten Critical Issues in the Digital Transformation of the Automotive Industry,' published by China Machine Press in November 2024.
14:30-15:00 Conversation between Sigrid de Vries, Director General of ACEA and Mr. Ivan Hodac, Founder & Chairman of Supervisory Board, Aspen Institute Central Europe
15:00-15:30 Coffee Break
15:30-17:00

Session D: Global Market-Oriented Brand Marketing for New Energy Vehicles under the Background of AI and DTC

  1. In the fiercely competitive Chinese market for new energy vehicles, how can brand assets be built effectively?
  2. With the vast global market for new energy vehicles, how should brands be shaped?
  3. How can brand managers co-create new energy vehicle brands with brand IPs and content creators?
  • Facilitator of Industry-Academia Collaboration: Prof. Yajin Wang, Research Area Director of ESG, Programme Co-Director of CEIBS-Tencent Joint Programme, Professor of Marketing, CEIBS
  • Foundation of Industry-Academia Collaboration: No.3, No.4, No.5, No.11, No.12 of CAAA's Top Ten Critical Issues in the automotive industry
  • Best Co-creation Problem Solvers:
    ◆ Mr. Zhuo Chen, Senior Executive Vice President and User Development Centre Executive Deputy General Manager of AVATR Technology
    ◆ Mr. Jason Jiang, Founder, Chairman and CEO of Focus Media
    ◆ Mr. Hongbo Cui, Founder of Shanghai ZhengJian Brand Strategy (CMO13)
    ◆ Mr. Leon Li, Founder and Chairman of GOOYA (Shanghai) Culture Technology Co., Ltd. (EMBA04)

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