CEIBS Global EMBA Info-session and Master Class - A New Path for Brands in China's Digital Age
Join us in Shanghai on May 17, 2023, for this CEIBS Global EMBA Info-session and Master Class with Professor of Marketing Wang Yajin on A New Path for Brands in China's Digital Age.
About this event
As Gen Z gradually becomes the main force in the consumer market, brands are on the lookout for new ways to gain awareness among younger customers. How can observers capture insights into brand marketing strategies through the consumption phenomena of Gen Z? How can companies build their brands in China's complex market, where they face fierce competition and a highly mature e-commerce platform environment?
In this event, CEIBS Professor of Marketing Wang Yajin will share her insights on localization, methodologies and challenges for direct-to-consumer (DTC) brands, breakthroughs and innovations of business models and brand strategies, marketing in the digital era, and new retail in the current socio-economic environment.
About our speaker
Professor Wang is Professor of Marketing at CEIBS. Prior to joining CEIBS, she was an Assistant Professor of Marketing at University of Maryland. Professor Wang holds a Ph.D. in Marketing from University of Minnesota and B.A. in Journalism and Law & Sociology from Peking University.
Professor Wang is a marketing expert, with specializations in branding strategy, luxury brands and customer insights. She has been a prolific researcher and has won Maryland Research Excellence from the University of Maryland. Professor Wang’s research work has been published on top international academic journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Science, etc. She current serves as the Associate Editor of Journal of Consumer Research. She sits on the editorial board of Journal of Consumer Psychology and International Journal of Research in Marketing. She also won the Outstanding Reviewer award from the Journal of Consumer Research and Journal of Consumer Psychology. Her research has also been regularly featured on popular media including New York Times, Wall Street Journal, Harvard Business Review, CNN, NBC and ABCNews.
Professor Wang teaches courses on strategic brand management, luxury branding, and customer insights and consumer analysis. She has won multiple teaching awards, including Maryland Distinguished Teaching Award and Carlson Teaching Excellence Award from the University of Minnesota. Professor Wang has also been a frequent speaker at top academic conferences and industry forums around the world. She teaches in various programs at CEIBS including MBA, FMBA, EMBA, HEMBA, DBA, and Executive Education. She is also the programme co-director of CEIBS-Tencent Marketing Camp.
Event details
Date: May 17, 2023
Time: 19:00-21:00
Venue: Conrad Shanghai, 9F, No. 789 East Nanjing Road, Shanghai (上海康莱德酒店，南京东路789号上海世茂广场9楼)
Language: English
Agenda
6:15pm-7:00pm Registration & networking
7:00pm-7:15pm Introduction to the CEIBS Global EMBA programme
7:15pm-8:05pm Lecture on A New Path for Brands in China's Digital Age by Prof. Wang Yajin
8:05pm-9:00pm Panel discussion with Global EMBA alumni
9:00pm-onward Networking
Contact: Please contact Line Juul at jline@ceibs.edu with any enquiries.
