Join us at CEIBS Shanghai Campus on April 13, 2023 for this exclusive lecture on China’s Imperative to Nurture Global Brands with CEIBS President (European) and Professor of Marketing Dominique Turpin.

About this event

Brands are critical to businesses and consumers. In this new era of global brands coming out of China, the value that comes with offering brands vs. products is of growing importance.

What are the key ingredients to build and grow brands over time? During this lecture, Prof. Turpin will illustrate his perspectives with examples of companies around the world that have developed and defended brands successfully (and less successfully).

Our speaker

Dominique Turpin
President (European) and Professor of Marketing, CEIBS

Prof. Turpin has extensive teaching, consulting, and research experience in the fields of marketing and international strategy in Europe, Latin America, and Asia, particularly in the areas of brand management, customer orientation, and communications strategy.

For his outstanding accomplishments in executive education, Prof. Turpin was awarded a life-long membership in the International Academy of Management. He is the author of more than 100 books, articles and case studies.

Organizer

CEIBS Alumni International Chapter (CAIC)

The CAIC is the home base for English-speaking CEIBS alumni around the world. The chapter coordinates networking events, academic sessions and other social activities while promoting interest and experience sharing among its members.

Event Details

Date & Time: April 13, 2023 @ 18:00
Venue: AC3-104 CEIBS Shanghai Campus, 699 Hongfeng Road, Pudong, Shanghai
Language: English
Contact/Registration: Please scan the QR code below or contact Tina Walendy on WeChat (WeChat ID: tinawalendy) for more information.