CEIBS Master Class: Leadership with Soul
Join us on March 15, 2023, for this special Master Class on Leadership with Soul with Mr. André Lacroix, CEO of Intertek and author.
About this event
How do you inspire global organizations to outperform the competition? How do you create a truly customer centric organization? Learn a leadership style that is unique and future-ready!
We are delighted to invite you to an evening with an FTSE 100 CEO who has spent over three decades with world-leading organizations creating sustainable growth and value for all.
André Lacroix, CEO of Intertek Group, has built his unique leadership approach over more than three decades with world-leading organizations such as Ernst & Young, Colgate Palmolive, PepsiCo, Burger King, Euro Disney, Inchcape, and Reckitt Benckiser.
André attributes his success to a cutting-edge leadership model that puts people at the heart of growth strategies to drive business success – one that he calls Leadership with Soul.
André Lacroix reveals his formula on how to make business flourish. He uses his universal humanist principles that have been developed over a long, diverse and outstanding leadership career.
He also explains simple ways you can inspire a global organization to outperform the competition, how you can create a truly customer-centric organization, how best to inspire people to follow the lead set at the top, and how to leave a sustainable legacy for the generations to come.
During this event, CEIBS Associate Dean (Global EMBA) and Professor of Economics Bala Ramasamy will host a fireside chat with André and the evening promises to be an exciting opportunity for participants to stop, think, and reinvent themselves in their journey to become ever-better leaders.
Our speakers

André Lacroix
CEO of Intertek and author of Leadership with Soul
Born in 1960, Mr. André Lacroix is a French native. Since May 2015, he has served as CEO of the FTSE 100 multinational company Intertek Group.
André is an experienced executive with a strong track record of delivering long-term growth strategies and shareholder value with global companies across diverse territories. André was previously Group Chief Executive of Inchcape Group from 2005 to 2015 and prior to this he was Chairman and Chief Executive Officer of Euro Disney S.C.A. From 1996 to 2003 he was the President of Burger King International (previously part of Diageo). He was also formerly the Senior Independent Non-Executive Director of Reckitt Benckiser Group.
André is the author of Leadership with Soul. He is passionate about helping people to progress in their own careers. Hence, he put his leadership models into a book which would enable existing and future leaders to reflect on their own leadership approach.
André is a graduate of ESCP Europe, a French-European business school, as well as Rouen Business School, which has now been merged into Neoma Business School. André speaks five languages fluently.

Prof. Bala Ramasamy
Professor of Economics, Associate Dean, and Director of the GEMBA Programme, CEIBS
Dr. Bala Ramasamy is a Professor of Economics, Associate Dean and Director of the GEMBA Programme at CEIBS. He joined CEIBS in 2006. He was the Associate Dean responsible for Accreditation and Learning Assurance between 2018 and 2020. Before joining CEIBS, Dr. Ramasamy was a Professor of International Economics and Business and acting Director of Nottingham University Business School at the University of Nottingham in Malaysia. In the 1980s and 1990s, Dr. Ramasamy was a faculty member at Massey University in New Zealand and the University of Macau. He has wide experience teaching students of different backgrounds and cultures in mainland China, Macau, Malaysia, Singapore, New Zealand, Ghana, Nigeria, Kenya and the UK.
Dr. Ramasamy received his Ph.D. from the University of Leicester, UK and his Master of Social Sciences from the University of Macau.
Dr. Ramasamy’s research interests focus on Asian economies, Foreign Direct Investment, Corporate Social Responsibility and International Business Strategy. Since 2014, he has been listed amongst the most Highly-Cited Chinese Researchers by academic publishing giant Elsevier. His research has been published in Journal of Business Ethics, World Economy, Journal of World Business, Journal of World Investment and Trade, Journal of Business Research and Tourism Analysis, amongst others. His views are regularly sought out by the media. He has been interviewed by CCTV, Bloomberg, AP, Al Jazeera, Channel News Asia and more. His comments have also appeared in the Wall Street Journal, China Daily, South China Morning Post and other newspapers around the world.
Outside academia, Dr. Ramasamy runs leadership and moral empowerment programmes for young teenagers in China and Malaysia.
We look forward to seeing you at this much-anticipated event.
Event details
Date & Time: March 15, 2023 @ 18:30-20:00
Venue: AC2-104, CEIBS Shanghai Campus, 699 Hongfeng Road, Pudong, Shanghai, China
Language: English
Agenda:
18:30-18:35 Opening Address & Introduction
18:35-19:15 Fireside chat with CEIBS Professor Bala Ramasamy and Mr. André Lacroix
CEO of Intertek and author of Leadership with Soul
19:15-19:30 Q&A
19:30-20:00 Networking
Contact/Registration: Click the link below to register or contact Ms. Frieda Wang at execforum@ceibs.edu or call +86-21-28905310 for more information.