CEIBS Global EMBA Master Class: Marketing in the Age of AI
Please join us on August 4, 2022 for this offline Master Class with CEIBS Professor Wang Qi on Marketing in the Age of AI.
About the event
Many companies have invested heavily in developing artificial intelligence (AI) applications in the marketing field, from AI-enabled chatbots and personalised recommendation systems to AI-powered dynamic pricing and other automations for marketing optimisations. As AI is increasingly deployed in marketing functions, however, it has also created fears and challenges for humans. Many questions remain for AI-driven marketing: What roles do marketers play in AI applications? How should marketers collaborate with AI? How do consumers respond to AI applications when they interact with AI machines?
During this event, CEIBS Professor of Marketing Wang Qi will review some recent developments in AI from the field of marketing. Prof. Wang will also examine recent research findings regarding:
- The benefits/challenges of AI applications in marketing
- The relationship between humans and AI and the future of AI in marketing
About our speaker
Dr. Wang Qi is a Professor of Marketing at China Europe International Business School (CEIBS). Prior to joining CEIBS, she served as an Associate Professor of Marketing at State University of New York at Binghamton where she taught since 2005. Dr. Wang was also appointed as a Visiting Associate Professor at the City University of Hong Kong Department of Marketing in 2016. Prof. Wang received a Ph.D. degree in Marketing from University of Florida, a M.S in Econometrics from Sun Yat-Sen (Zhongshan) University, and B.S in Applied Mathematics from Zhengzhou University.
For more than 12 years, Prof. Wang has taught on International Marketing and New Product Management at both undergraduate and graduate levels as well as on Empirical Marketing Models and Methods at the doctoral level. She is a past recipient of the Corning Award for Excellence in Research, and was a finalist for both the Journal of Marketing Research’s (JMR) 2016 William F. O'Dell Award and 2010 Marketing Science Institute (MSI) H. Paul Root Award. In addition, she was on Dean's Honor Roll for Excellence in Teaching in Spring 2009, Spring 2013, Fall 2013, Spring 2014, Spring 2015 and Fall 2016.
Date: August 4, 2022
Venue: Langham Hotel, 99 Madang Road, Xintiandi (Venue is subject to change as per COVID policy)
6:15pm-7:00pm Registration & networking
7:00pm-7:15pm Introduction to the CEIBS Global EMBA programme
7:15pm-8:15pm Lecture on Marketing in the Age of AI by Prof. Wang Qi
8:15pm-9:00pm Panel discussion with Global EMBA alumni
9:00 pm-onward Networking
Contact: Please contact Alex Chen at email@example.com with any enquiries.