Developing Strategic Agility for Turbulent Times

Tuesday, July 19, 2022

Developing Strategic Agility for Turbulent Times

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Please join us on July 19, 2022 for this special webinar with CEIBS Professor Jeffrey Sampler on Developing Strategic Agility for Turbulent Times.

About the webinar

The ongoing COVID-19 pandemic has caused unprecedented economic upheaval and uncertainty around the globe, plunging companies into crisis and a battle for survival.

During this webinar, Prof. Sampler will introduce key principles of strategy that will help companies better prepare themselves for turbulent times. He will challenge conventional strategic thinking and reveal why the typical tools of strategy are no longer relevant with our needs, and why the ‘business as usual’ model doesn't work anymore. He argues that strategic change is just as important as strategic formulation and that is not a sign of weakness. Prof. Sampler will use case studies to illustrate principles of successful strategic planning to prepare you for the post-COVID-19 era. In this webinar, you will learn how companies can plan for the unpredictable future.

About the Speaker

Jeffrey L. Sampler
Professor of Management Practice in Strategy, CEIBS

Jeffrey L. Sampler is a Professor of Management Practice in Strategy at CEIBS. Previously he was a faculty member at London Business School and the University of Oxford for over 20 years. In addition, he has been a collaborator with MIT's Center for Information Systems Research (CISR) for over two decades.

Prof. Sampler's research straddles the intersection between strategy and technology. He is currently researching digital technologies as a driving force in the transformation of many industries. He is also interested in exploring the nature of strategic planning in very turbulent and rapidly growing markets – his recent book, Bringing Strategy Back, gives companies insights for planning in such environments.